91 Percent of Consumers Pay for Cable, Satellite or Telephone Company-Provided TV Service in Q1 2011
New York, NY (June 15, 2011) – Americans are spending more time watching video on traditional TVs, mobile devices and the Internet than ever before, Nielsen reveals today in its new Cross-Platform Report. Nielsen’s Cross-Platform Report is a new quarterly publication highlighting the video viewing behavior of U.S. consumers across platforms, as well as device penetration, TV content delivery methods and viewing habits by age, ethnicity and gender.
Key findings and emerging trends in media consumption shared in the Cross-Platform Report for Q1 2011 include:
“With traditional TV representing a $70 billion-plus advertising market, it’s no surprise that other content players want to get in the game and established players continue to innovate across platforms. Though we’re seeing strong growth for mobile and Internet video, traditional TV remains dominant. Each month, U.S. consumers spent nearly 159 hours viewing TV in their homes, 4 ½ hours viewing Internet video on their computer, and more than 4 hours watching video on their mobile devices,” said Matt O’Grady, Executive Vice President, Media Audience Measurement, Nielsen. “The good news for both media companies and advertisers is that it’s clear consumers are willing to pay for high quality content.”
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, please visit www.nielsen.com.