Contact: Kristie Bouryal, +1 646 654 5577 / Kristie.bouryal@nielsen.com

New York, N.Y. – March 1, 2011 – The Nielsen Company (NYSE: NLSN), a global leader in providing insights into what consumers watch and buy, today announced that Liz Zale has been appointed Senior Vice President, Investor Relations. Zale will report to Chief Financial Officer Brian West, who made the announcement during Nielsen’s 2010 earnings call today. Her appointment is effective March 14, 2011.

In this role, Zale will have global responsibility for Nielsen’s investor relations, including initiatives that convey the Company’s financial performance, strategy and growth prospects to investors and analysts. Zale will be based in Wilton, Connecticut and New York City.

"We’re pleased to welcome Liz,” said West. “Liz brings extensive experience working with the investor community, and we look forward to her contributions."

Since 2007, Zale has served as vice president of investor relations for Moody’s Corporation. Prior to Moody’s, Zale held investor relations and communications positions at DealerTrack Holdings.

A graduate of Columbia Business School and Middlebury College, Zale began her career in the publishing industry.