The Nielsen Data Management Platform was also chosen to manage and activate audiences for Bridge Marketing’s clients
New York – Aug. 16, 2016 – The Nielsen Marketing Cloud has announced a mobile data collaboration with Bridge Marketing (Bridge), a leading mobile data and technology company, which provides Nielsen with Bridge’s oneAudience Deterministic Mobile data. This data adds thousands of unique mobile audience segments and over 400 million mobile device IDs to the Nielsen Marketing Cloud. The oneAudience extensive political, automotive and B2B audience segments will be available exclusively on the Nielsen Marketing Cloud.
Bridge also selected the Nielsen data management platform (DMP) to enable it to build and manage its clients’ custom audiences and activate them across all major online, mobile and video media platforms. The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation across all major media and content marketing platforms.
“We’re excited to work with Bridge and oneAudience,” said Damian Garbaccio, EVP Commercial, Nielsen Marketing Cloud. “Our clients get even greater access to deterministic mobile audiences and our data management platform will help Bridge to not only customize and manage segments on behalf of its largest clients, but also activate them at scale across all programmatic media.”
“Working with the Nielsen Marketing Cloud gives us three major advantages,” said Robert Rose, President of Bridge Marketing. “First, we’re now using the Nielsen DMP for its impressive custom audience segmentation and media delivery capabilities, which we can leverage to manage digital campaigns for our large roster of clients. Second, we’re able to leverage the cloud’s real-time integrations with all major programmatic ad serving platforms to offer buyers thousands of oneAudience mobile audience segments. And third, our powerful oneAudience auto, political and B2B segments are now available exclusively on the Nielsen Marketing Cloud. We anticipate strong interest in the market for these highly desirable categories.”
Developed from Nielsen’s eXelate acquisition, the Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsen’s world-class data, analytics, media planning, marketing activation and data management platform (DMP) capabilities in a single cloud platform. Nielsen Marketing Cloud clients gain exclusive access to granular Nielsen data, which powers audience insights at a much higher degree of detail than is available anywhere else. Marketing outcomes include a deeper understanding of consumers, more effective messaging across devices and superior ROI analysis and campaign optimization capabilities. For more information, visit www.nielsen.com/nielsenmarketingcloud
As a company, Bridge aims to be human, evolving, accessible and inherently interesting. Through their people-based marketing approach, Bridge creates and delivers personalized media plans on the individual level, putting consumers at the heart of every campaign. Since its founding, Fortune 500 companies, leading agencies and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms. Their humanized data and innovative technologies have the power to connect, convert and exceed a company’s marketing objectives. For more information, visit http://www.thebridgecorp.com/
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Brett House, brett.house@nielsen.com, +1-347-661-6538
