New York, NY - Nov. 1, 2017 - Today, Nielsen (NYSE: NLSN) announced that EchoPoint Media, a leading and highly-influential media planning and buying agency based in Indianapolis, has signed a new measurement agreement for local television ratings and qualitative insights from Nielsen. As part of the renewal, EchoPoint will significantly increase the number of markets for which it uses Nielsen Local TV currency ratings for its media buys to 49 designated market areas (DMAs). EchoPoint also renewed its license to Nielsen Scarborough across the expanded markets.
“EchoPoint has a long history leveraging Nielsen measurement and qualitative services to obtain the most comprehensive view of local market trends and to plan, execute and post against our media campaigns,” said Terri Reilly, President of EchoPoint Media. “We are excited to grow our relationship with Nielsen and are confident in the enhancements they are making to measure local TV and their ability to deliver electronic, high-quality demographic ratings at scale.”
With the expanded agreement, EchoPoint will be able to leverage Nielsen Local TV services and Nielsen Scarborough for their media planning and buying process in additional markets including New York, Boston, Philadelphia, and Charleston, S.C. The added markets also allow EchoPoint to offer its current clients the opportunity to broaden their marketing and media campaigns while at the same time opening the possibility of new business in previously untapped markets.
“With marketers and advertisers demanding higher accountability and transparency from their agencies, they need data sets that work for them and help demonstrate their value and deliver the highest possible ROI to their clients,” said Michael Sharp, Managing Director, Nielsen Local Agency Client Solutions. “Nielsen products and services are built to help address today’s complex media environment, ensure campaign budgets are maximized and help clients make smarter data-driven decisions. We are thrilled to expand our relationship with EchoPoint and are confident that our solutions will ensure they meet and exceed their clients’ campaign objectives.”
Nielsen is making changes to how it measures local TV by integrating data from cable and satellite boxes and including TV viewing that happens over-the-air and outside of the home to its Local TV ratings service. These changes will enable Nielsen to deliver electronic measurement across all 210 DMAs and provide agencies and media companies with greater persons-level data, increased rating stability and more in-depth market insights.
EchoPoint Media is a division of Young & Laramore, both based in Indianapolis. EchoPoint is a national, full service media planning and buying agency providing clients with an array of media competencies including search, social, TV/cable, radio, out-of-home, print, display, mobile, and online video.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.