New York - March 15, 2017 - Today, Nielsen (NYSE: NLSN) announced that Lazer Broadcasting has signed a multi-year renewal agreement with Nielsen Audio. Lazer Broadcasting is a privately held and minority-owned Spanish language radio broadcaster in California. The renewal agreement is across Lazer Broadcasting’s 12 stations in Nielsen-rated markets including Sacramento, San Jose, Riverside, Oxnard-Ventura and Santa Maria.
“As a Spanish language radio broadcaster, we need audience measurement solutions that provide actionable insights about the U.S. Hispanic consumer,” said Joshua Mednick, Chief Operating Officer, Lazer Broadcasting. “Nielsen Audio provides qualitative and quantitative information that reflects the lifestyles, tastes and audio consumption of Hispanic consumers in our markets. We are glad to renew our relationship with Nielsen, and continue to provide our clients with the data they need to appropriately access this important and rapidly growing consumer group.”
With this agreement, Lazer Broadcasting will continue to leverage Nielsen Portable People MeterTM (PPM) and Diary data in its markets to fully grasp the listening behavior of the U.S. Hispanic consumer. In addition, Lazer Broadcasting stations will have access to tools that help their programmers better understand their audiences, gain deeper insights into listening changes, and identify growth opportunities.
“Spanish radio reaches almost all Hispanic adults each week. With this agreement, Lazer Broadcasting will have access to data that allows them to show the strength of their content and the opportunities advertisers have to reach U.S. Hispanic consumers,” said Brad Kelly, Managing Director for Nielsen Audio. “We are excited to continue to provide Lazer Broadcasting with advanced solutions that help them grow their business.”
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Gorki De Los Santos: gorki.delossantos@nielsen.com, 646-654-4837
