Entravision’s Pulpo Media to Leverage Nielsen Digital Ad Ratings for More Precise Campaign Performance
New York, NY – Jan. 25, 2017 – Nielsen (NYSE: NLSN) today announced that Entravision Communications Corp. (NYSE: EVC), a leading media company that reaches and engages U.S. Latinos across acculturation levels and media, has signed a multi-year renewal agreement for Nielsen’s Local Television Measurement. Nielsen will provide TV measurement services to all of Entravision’s 56 televisions stations with the majority located in 20 of the top 50 Hispanic markets. Entravision is the largest affiliate group of both the Univision and UniMás television networks.
Under this new agreement Entravision will continue to have access to Nielsen’s market-leading Local TV measurement data and services, including ratings services, Nielsen Local TV View (NLTV) tools and qualitative measurement with Nielsen Scarborough. These services will provide local stations with more granular viewing data trends of their market as well as richer and more robust qualitative insights about the local consumer including lifestyle choices, shopping preferences and media consumption.
Entravision’s Pulpo Media, a leading digital platform to reach U.S. Hispanics, will leverage Nielsen Digital Ad Ratings (DAR) to provide advertisers with accredited metrics for millions of digital impressions. With DAR, Pulpo will be able to augment its data-driven platform to offer advertisers and agencies better campaign results and more sophisticated measures of success.
“Audiences are consuming more content than ever before, whether through our television stations, radio stations, websites or social media,” said Jeffery Liberman, Chief Operating Officer of Entravision. “Nielsen provides best-in-class services to help us market to all segments of our audiences, and allow our advertisers to reach sought-after consumers.”
“Entravision is a leader at embracing how consumers enjoy local content, whether in the home, on the go, or on new viewing platforms like smartphones and mobile devices,” said Jeff Wender, Managing Director for Nielsen Local Media. “Nielsen is thrilled to renew our relationship with Entravision, providing the measurement and tools necessary to maximize commercial prospects across all platforms, and all audiences. We look forward to working now and into the future on ways to grow the insights and assets necessary to help them accelerate growth and capture incremental ad dollars.”
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Entravision Communications Corp. is a leading media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico. The company’s comprehensive portfolio incorporates integrated media and marketing solutions comprised of acclaimed television, radio, digital properties, events, and data analytics services. Entravision has 56 primary television stations and is the largest affiliate group of both the Univision and UniMás television networks. Entravision also owns and operates 49 primarily Spanish-language radio stations featuring nationally recognized talent, as well as the Entravision Audio Network and Entravision Solutions, a coast-to-coast national spot and network sales and marketing organization representing Entravision’s owned and operated, as well as its affiliate partner, radio stations. Entravision’s digital operating group, Pulpo, is the No. 1 ranked online advertising platform in Hispanic reach, and Pulpo’s comprehensive media offering, data, and consumer insights lead the industry. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. www.entravision.com.
Gorki De Los Santos, gorki.delossantos@nielsen.com, 646-654-4837
