New York, NY — April 10, 2017 — This morning in New York City, Fox, Turner and Viacom held a joint launch event to share more details regarding the previously announced OpenAP, a consortium to develop a clearinghouse for audience segments. They announced that Nielsen plans to participate with the consortium on this initiative. Once launched within OpenAP, Nielsen’s audience segments and the National TV household, person level and buyergraphic television ratings data will be a critical component to the success of OpenAP. Nielsen has issued the following statement from Lynda Clarizio, President of U.S. Media, regarding the company’s planned participation in OpenAP:
“We support the consortium’s ambitions to create a clearinghouse for audience-based buying on linear television. Nielsen’s audience segments built on our household, person level and buyergraphic ratings data are the most widely used for National audience based buying across linear television today. We are confident that they will play the same role in OpenAP. We look forward to working with the participating networks and advertisers on the broader success of this initiative.”
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Sal Tuzzeo: 646-654-5742; sal.tuzzeo@nielsen.com
