Nielsen Marketing Cloud Website Privacy Notice

Updated: April 26, 2018

Your privacy is important to us. This Notice is intended to help you understand how Nielsen collects and otherwise processes personally identifiable information provided to us at this Nielsen Marketing Cloud website. Personally identifiable information (also referred to in this Notice as personal information) means information by itself – like first and last name, home postal address or personal email address – or in combination with other information, that could identify a specific individual.

How to contact us. The Nielsen company collecting your data is The Nielsen Company (US), LLC, 85 Broad St, New York, NY 10004.

More information about Nielsen’s full group of companies, one or more of which may also process your personal data, can be found at: http://www.nielsen.com/eu/en/privacy-policy/gdpr-operating-entities.html.

You can contact Nielsen, including our Data Protection Officer, with privacy questions by:

Please note that this Privacy Notice applies only to information collected at this website. It does not apply to data that we otherwise collect and it does not apply to websites of other Nielsen businesses, which may be addressed by other privacy policies and notices.

  1. What Data We Collect and How We Use It
  2. Who We Share Your Data With
  3. Data Retention and Security
  4. Your Choices and Legal Rights
  5. Changes to This Privacy Statement
  6. Contact Us
  7. About Nielsen

A.   What Data We Collect and How We Use It

To arrange access to this site, your Nielsen representative will assign you a unique username and password. Once you have consented to this Privacy Notice, and log in to the tool, we collect your unique username and password.

This website offers in some places the possibility for you to interact with us by email or otherwise. If you choose to use these features, we will collect the information you provide to us through this website to respond to your requests. You may contact us as indicated below if at any time you would like to see the personal information we hold about you, or to ask us to correct or update this information.

When you visit this site, Nielsen automatically collects certain data including Internet Protocol (IP) address and browser data such as the type of browser you use, the date and time of your visit, and the pages you access on the site. We use this information to give you access to the site, administer the site and optimize your use. We also collect certain usage information about our site, such as the number and frequency of visitors to certain parts of the site for internal research purposes or to improve our site.

This site employs cookies. Cookies are text files that web servers send to your computer for recordkeeping and other purposes. This site uses both session cookies (which expire when you close your browser) and persistent cookies (which remain on your computer after you close your browser until you delete them or they expire). The cookies on this site are used for security purposes, to help you navigate the site, to remember your username and password if you choose, to display information more effectively and to better serve you with tailored information on this site. We also use these cookies to gather statistical information about how visitors use the site in order to continually improve its design and functions. You may disable cookies in your browser settings, however, this will negatively affect the functionality of the site.

We use third party analytics providers to help us understand how our users interact with the site. These third parties use technologies to provide us with information about your activity on the site. This includes the pages you view, the date and duration of your visit and clickstream. These third party analytics use cookies and server to server tracking. We will use the information we obtain from these providers to improve the user experience on our site and better serve our clients’ needs.  Your account ID, visitor ID, and browsing path will be shared with these third party analytic providers. If you do not wish to be tracked in this manner on our Site, please contact your client representative to be removed.

We also use Google Analytics to help us analyze how visitors use the site. To learn more about how Google collects, processes, and uses data when using this site, please visit https://www.google.com/policies/privacy/partners/. To opt out of being tracked by Google Analytics across websites, please visit https://tools.google.com/dlpage/gaoptout.

We do not sell or rent any personal information collected through this website.

B.   Who We Share Your Data With

We may partner or subcontract with other companies and individuals. Such companies or individuals may have access to personal information, but only as needed to perform their functions. Notwithstanding any other provision of this Notice, we also may disclose personal information to any third party when disclosure is required by law, or desirable to permit us to exercise our legal rights or take action regarding illegal activities or to protect the safety of any person. If all or part of our company is sold, merged, or otherwise transferred to another entity, we may transfer personal information as part of that transaction.

C.   Data Retention and Security

Nielsen uses reasonable organizational, technical and administrative measures to protect the security and confidentiality of data within our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100 percent secure.

We store data for as long as needed to provide the services offered through the Nielsen Marketing Cloud website, as described in this Notice and in accordance with the law.

We may store and process your data in your home country and/or we may transfer and export these data to any country where we have facilities or in which we engage service providers and processors, including the US and India. To see the countries where your data may be processed and stored, please click here. Wherever we hold data, we will apply the terms of this Notice and any applicable law.

D.   Your Choices and Legal Rights

If you wish to exercise any of your legal rights described below, you may contact your Nielsen Representative (where applicable). You can also contact us by the means found at the beginning of this Notice.  Your privacy rights may include:

  • The right to obtain confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access a copy of the data we hold about you, and to correct it where it is inaccurate;
  • The right to request that certain data about you be erased (note that this right is not absolute, but applies in certain cases);
  • The right to propose other restrictions on the processing of data about you;
  • The right of data portability for data you have provided; and
  • The right to withdraw your consent to the processing of your personal data.

If you believe Nielsen has not complied with privacy laws or the terms of this Notice, you may lodge a complaint with Nielsen’s Data Protection Officer using the contact information found at the top of this Notice, or with your local Data Protection Authority.

E. Changes to This Privacy Notice

This Notice supersedes and replaces any other statement we may have made to you about our collection and use of personal information. We reserve the right to update and make changes to this Notice and to our practices in handling information, including personal information.

F.    Contact Us

If you have any comments regarding this Privacy Notice, please contact us at privacy.department@nielsen.com.

G.    About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services across all devices where content, including video, audio and text, is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.