We all know a good ad when we see it.
But what makes it so powerful? Marketers have been pondering this question for years, oftentimes relying on judgment and hunches to fill in the blanks. Today, however, neuroscience can shed some light on this age-old challenge.
Futbol has long reigned as the king of sports among Hispanics, but recent research shows that many Latinos in the U.S. are warming to American football and the NFL.
Global consumer confidence increased in the first quarter of 2013, rising two index points to 93 from 91 in Q4 2012. Improved consumer attitudes about job prospects, personal finances across key markets helped drive the quarterly uptick.