Marketing mix modeling has never been more valuable to chief marketing officers—and the need for effective modeling has never been greater—than today. There is no silver bullet for modeling online and offline data, however, which means CMOs need a solution that helps them see both pictures of the world they work in.
People are passionate about car ownership—whether new or used—and findings from Nielsen show how this passion will drive auto sales across the globe.
Though you may already use primary and secondary media research to guide your marketing strategy, you may be missing out on key information if you’re not measuring marketing effectiveness too. So you need more information to answer some very critical questions.
Upscale Millennials represent the future of global economic growth and prosperity. To better understand the financial values and goals of those with money to save in this up-and-coming generation, we've explored the savings and investment strategies and intentions of upscale, tech-savvy Millennials in the U.S., Brazil, China and India.
Shoppers never stop shopping, and retailers must evolve to stay ahead of the pack and keep consumers engaged. And today, brick-and-mortar stores need to innovate continually to compete with e-commerce's growing appeal and loosen consumers still firm grip on on their wallets.