Each week, the typical American continues to increase his/her media time, watching over 35 hours of TV, 2 hours of which is timeshifted TV, 20 minutes of online video and 4 minutes of mobile video, while also spending nearly 4 hours on the Internet. In addition, 59% of Americans surf the Internet and watch TV at the same time.

Find out more about what consumers watch and how Nielsen research and advanced technologies can help you fully understand how program viewing behavior is changing.