In The Cross-Platform Report, Nielsen isolates a resounding trend: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before. This report answers questions such as:

• What are the viewing trends on traditional TV, mobile video, timeshifted TV, and internet video?
  
• Do video consumption behaviors vary by ethnicity, age and gender?
  
• Are Americans willing to pay for high-quality TV content?
  
• Is there an evolving relationship between streaming content and TV viewing?