Many companies today are making a conscious effort to put sustainable practices into action. They’re well aware that doing so not only helps the environment and society, it can also create goodwill for their reputations and contribute positively to their brands’ health and performance. Green initiatives can also save money. Reducing packaging materials, minimizing transportation costs and installing energy-efficient lighting are just some of the ways environmentally savvy companies are cutting costs. But the bottom line is not just about profitability—it’s also about a culture change.
But do consumers really care about conscious capitalism when it comes to buying decisions? Are they willing to pay more for products and services that come from companies that engage in actions that further some social good? For a growing number of consumers around the world, the answer is yes.
Nielsen polled more than 30,000 Internet respondents in 60 countries to assess where sentiment is highest, among which consumer segments and where the opportunities are for companies. Take our quiz to test your knowledge!