Consumer needs are fragmenting and competition to engage them is steep. To win, you need to up your game to meet their needs and connect with them—individually. One-to-one interactions are what matter today, but traditional segmentation models can’t deliver your programs to the specific consumers you want to reach.
Consumerization helps solve these problems. This new technique broadens segmentation and offers a new level of precision so you can reach deeper and boost consumer engagement across your entire business. We help you identify and build a custom view of your most profitable consumers so we can then help you innovate, communicate and activate with those consumers in mind.
Succeeding in today’s market requires more than just keeping pace with the Joneses. Competition is fierce and new products are a dime a dozen. But great innovators make it look easy, almost magical. Behind that magic, however, is immense time, discipline, and analytics. That’s where we come in.
Our end-to-end innovation process is backed by 30 years of experience developing, optimizing and validating product campaigns. Our innovation approach identifies what consumers say they need as well as the needs they haven’t articulated yet. That’s where breakthrough opportunities—those with true potential to achieve sustainable growth for your business—reside.
Boosting your performance is our business. We help advertisers drive efficient and effective marketing efforts—measuring and optimizing performance for better returns. We help media companies develop better content, maximize their ad inventory and grow revenue.
We do this by helping clients reach the right audiences, drawing from industry standard ad and content ratings; design experiences and messaging that resonate; and prompt the desired consumer reaction—sales.
Whether you're a big box retailer, a TV network, a cereal company or a social media site, we will help you improve performance. When it matters. Across platforms, devices and ad models. In markets around the world.
Understanding today’s consumer is no easy feat, and with store-level as well as shopper insights in all of the markets you operate in, your customers’ behaviors and preferences will always be top of mind.
Effective shopper marketing relies on understanding shoppers to influence their purchase decisions and drive growth. So with our insights, your activation will always be shopper-friendly. Our consumer panels dig deep into shopper behavior to help you understand the why behind the buy so that you can enhance your marketing approach at retail.
Driving performance is also about understanding the levers that influence purchase decisions and ultimately guiding your price and trade promotion strategies. We have end-to-end solution that helps you measure each of these in-store variables and their impact on your sales volume.