Assortment and Space Optimization
Get it Right: Product, Store, Shelf
Nielsen is the first to offer an integrated, analytically-modeled Assortment and Space Optimization (ASO) as a cloud-based solution. We recognize the inextricable link between assortment and physical space, bringing speed, accuracy and simplicity to otherwise complex processes.
Our end-to-end solution delivers integrated content, powerful analytics and software applications — from manufacturer strategic planning through store-level execution — to address the breadth of manufacturer needs with their retail partners, all in one platform.
The ASO engine is fueled by Nielsen’s comprehensive data services through a SaaS architecture. It seamlessly integrates with your existing enterprise solutions allowing you to quickly gain flexibility and scale in market. This robust system leverages both retailer and market data while harnessing a combination of capabilities including assortment planning, merchandising strategy, planogram management, automation and workflow services.