We’re turning up the volume on radio measurement.
Nielsen has completed its acquisition of Arbitron, enhancing the scope of the data and analytics we gather across the physical and digital radio dial.
As the definitive source for comprehensive radio metrics and insights, Nielsen Audio has the beat on this dynamic and evolving industry. Radio today is about more than what’s playing and being heard. It’s about industry buzz words like audience reach, effective radio buys, multi-platform utilization and audience value—terms that we speak fluently.
We’re also on top of tomorrow’s trends. That’s because we know the way that we consume content—whether that be by listening or watching—can shift as consumers choose different devices. Our Portable People Meters, for example, shed light on consumption trends across radio, broadcast TV and cable. We also offer mobile on-device meters to help everyone from software providers to media content owners understand the consumer’s complete mobile experience.
And with Nielsen Audio, you’re never left to figure things out on your own. In addition to knowing listeners’ radio and lifestyle preferences, Nielsen Audio has the tools, services and software to help radio stations, and programmers, make the most of their air time. After all, we know that having great analytics is only part of the puzzle, so we help radio groups streamline their sales processes and provide insight that helps stations tailor their programming effectively.
It’s time to tune in to absolute audio measurement and insight. It’s time for Nielsen Audio.