Nielsen Branded Integration Intel
Unlock the value of integrations
Product and brand integration opportunities are becoming more abundant, and more complex. Despite their importance, the media industry has historically lacked the tools needed to understand and measure the value of these opportunities, leaving them reliant on little more than intuition and guesswork. Nielsen has been the top ad ratings provider to media outlets for decades, now with Branded Integration Intel Nielsen can provide a measurement within content.
Those days are over. Introducing Branded Integration Intel, the leading solution in capturing, measuring and evaluating product and brand exposures. By analyzing all integrations, Branded Integration Intel provides a scoring system for branded integration comparisons to understand the impact across all platforms and the value versus traditional advertising.
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Uncover new exposure opportunities for brands
Fight ad-skipping and improve brand engagement
Derive new standardized metrics for integrations
Understand the quality of exposures and the integration value
Gain a full perspective on all integrations, including competition
Gain an understanding of what’s working for your brand and industry
WHAT DO WE CAPTURE?
How big was the product during the exposure?
Was it in the center of the screen or off to the side?
For how long was it on screen?
How many products did we see?
What type of integration was it? Was it branded, in the background, or an audio-only mention? What is my competition doing?
Using machine and human detection, Nielsen Branded Integration Intel captures and measures all aspects of integrations to understand the quality and impact of each exposure. Combining comprehensive data and analyses, the tool evaluates each integration with a scoring system for branded integration comparisons.
Branded Integration Intel removes the guesswork and provides reliable metrics for integrations.