Nielsen Data Management Platform
Turn Insights into Action
Today’s audiences create valuable data with the devices they use, the content they engage with and the products they buy. To reach the right customers in the right places, you need to sort through this data quickly.
Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance.
Manage Your Data
Nielsen DMP provides a single view of your customers across all offline, online and mobile channels. It enables access to your first-party data as well as Nielsen’s rich set of audience data to help you develop detailed insights across thousands of consumer attributes. You can use these insights to more effectively communicate with existing customers and find new prospects that match your most important customer criteria.
Our Insights 360 consumer knowledge application indexes your customers against thousands of attributes including their interests, demographics, personalities, where they shop, what they buy, the media they consume, and their online and mobile behavior.
Grow Your Audience Data Exponentially
Understand exactly who your customers are, what they buy and the media they consume.
Customize Your Audience
We’ve created more than 60,000 built-in segments to help you customize key audiences based on your exact marketing needs. Automate your audience model creation with Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology built into Nielsen DMP that analyzes real-time streams of device-linked data. This advanced tool instantly adapts your segments to reflect changes in:
- Consumer media and buying behavior
- The consumer path-to-purchase
- Audience composition across millions of consumer attributes (including demographics, geography, behavior and personality)
- Market dynamics (including seasonal and local market demand, competitive actions and advertising)
With more devices available to consumers than ever before, you need to connect with your audience in the right places and at the right times. Nielsen DMP allows you to activate audience data in real-time across all devices and all digital media, including hundreds of integrated search, social, email, website and content personalization platforms.
You can also centrally set frequency caps across all your marketing channels to limit how often your ad is seen and sequence your campaigns and creative across devices based on where your audience is in the consumer journey.
Reach Audiences In Real-Time Across All Media
Connect with people at the right time and place across all your digital marketing channels.
Analyze & Optimize Results
Nielsen DMP helps you act on campaign analytics and sales attribution insights. Seamlessly connect to Nielsen Marketing Cloud’s journey analytics, multi-touch attribution (MTA) and sales effect applications—provided by Nielsen Catalina Solutions and Nielsen Buyer Insights—to measure and improve performance across all your digital marketing tactics.
Instantly Understand & Act On Marketing Performance Insights
"Using the Nielsen Marketing Cloud’s data management platform and analytics capabilities, we are going to advance audience-based cinema advertising in ways that have never been done before. This will allow us to make advertising even more relevant to movie audiences and provide brands with the ability to reach the right audience far more effectively, putting us on par with other premium video networks."Doug Pulick SVP, Strategic Insight & Analytics, National CineMedia (NCM)
“We are entering an age of hyper-targeted brand experiences on our TV screens, with leading marketers adopting household addressable TV ads... With powerful consumer insights provided by the Nielsen DMP, we will expand this (tailored) messaging even further to audience sub-segments, such as brand loyalists or competitor brand loyalists.”Jacqueline Corbelli Co-founder and CEO, BrightLine
“We are helping our clients leverage our real-time, rules-based offer distribution capabilities with Nielsen’s powerful data assets and the industry-leading Nielsen Data Management Platform to help CPG brands and retailers serve the right offers to the right consumers.”Seth Sarelson COO and Co-founder, RevTrax
“We’re using the Nielsen DMP for its impressive custom audience segmentation and media delivery capabilities, which we can leverage to manage digital campaigns for our large roster of clients. ”Robert Rose President, Bridge Marketing
Nielsen is committed to consumer privacy, making consumers aware of how their data is being used, and providing the ability to opt-out of targeted advertising at any time through settings on their device, Nielsen’s websites, and/or through content providers’ websites or apps.