Nielsen Digital Ad Ratings is an exciting resource that brings a more rigorous standard to our online campaigns and consistency in measurement strategy across our portfolio of brands.”
Director Media Investment, Unilever
“Video is a huge focus for AOL, and we have consistently worked with industry leaders like Nielsen to pioneer initiatives that will
Chairman and CEO, AOL
“Mobile video is cutting into TV prime time. Advertisers are clamoring for a solution that reaches across all devices, and
Chief Marketing Officer, TubeMogul
Nielsen Digital Ad Ratings provides a comprehensive, next-day view of your ad’s online and mobile audience in a way comparable to the Nielsen TV ratings. Powered by the largest user databases and the highest quality panel in the world, Nielsen Digital Ad Ratings set a new industry standard for digital audience measurement.
Who can benefit from our solution?
Publishers prove their ability to deliver advertising messages to audiences across digital platforms—including in-app and in-browser placements.
Advertisers are able to ensure that their brand messages reach the right people to maximize return on investment.
Agencies can work with media partners to optimize in-flight in order to ensure campaign efficiency.
We can help solve the digital advertising puzzle.
Features and Benefits
A Total Digital View
Nielsen Digital Ad Ratings is the first digital advertising solution that provides a true cross-platform view of your digital audience across computers, smartphones, tablets and connected devices. It delivers high-quality, actionable measurement, enabling transactions and optimization.
Nielsen Digital Ad Ratings provides the unique audience, reach, frequency and gross rating points (GRPs) for every campaign, every day across digital platforms—including computers, smartphones and tablets. Views are broken down by demographic (including age and gender; and soon income and custom segments), by publisher and placement, and by designated market area (DMA).
Nielsen Digital Ad Ratings reports on the viewable audience for your campaign, allowing you to understand variations in viewable rates by demographic break using the viewability provider and viewability threshold of your choice.
TV + Digital
More strategically align your ads across screens. Through the Nielsen Total Ad Ratings module, we can report the audience that has viewed the campaign only on digital, only on TV, and both online and on TV.
Nielsen Digital Ad Ratings is currently available in the following countries:
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