Nielsen Digital Ad Ratings is an exciting resource that brings a more rigorous standard to our online campaigns and consistency in measurement strategy across our portfolio of brands.”
Director Media Investment, Unilever
“Video is a huge focus for AOL, and we have consistently worked with industry leaders like Nielsen to pioneer initiatives that will
Chairman and CEO, AOL
“Mobile video is cutting into TV prime time. Advertisers are clamoring for a solution that reaches across all devices, and
Chief Marketing Officer, TubeMogul
Nielsen Digital Ad Ratings provides a comprehensive, next-day view of an ad’s computer and mobile audience in a way that is comparable to Nielsen TV Ratings. Powered by the largest consumer data sets and the highest-quality panel in the world, Nielsen Digital Ad Ratings has set a new industry standard for digital audience measurement.
Who can benefit from our solution?
Advertisers are able to ensure that their messages reach desired audiences most effectively to maximize return on media investment.
Agencies can work with media partners to optimize campaigns across screens and accurately gauge the success of their digital portfolio.
Publishers can demonstrate their ability to deliver advertising messages to desired audiences across digital platforms—including mobile in-app and in-browser placements.
Platforms are able to monetize with knowledge and confidence using the data that advertisers and agencies trust.
We can help solve the digital advertising puzzle.
Features and Benefits
A Total Digital View
The first digital advertising solution that provides a true cross-platform view of digital audiences across computers, smartphones, tablets and connected devices. Nielsen Digital Ad Ratings delivers high-quality, actionable measurement, enabling transactions and optimization.
Daily Reporting AND METRICS
Next-day view of a campaign’s unique audience, reach, frequency, gross rating points (GRPs), and on-target percentage across digital platforms. Metrics are reported by demographic (age/gender, as well as expanded demographics, such as income, ethnicity, number of children, level of education, and Nielsen segmentations), by device and platform, by publisher and placement, and by country and designated market area (DMA).
Viewability AND FRAUD
Viewability by demographic reporting, which leverages the client’s preferred viewability provider and viewability threshold. Nielsen also detects and removes fraudulent bot activity through internal procedures, and reports enhanced and sophisticated fraud when viewability is enabled with the client’s chosen provider.
TV + Digital
True cross-platform measurement with Nielsen Total Ad Ratings, which connects the digital and TV campaigns to report the audience exposed only online, only on TV, and deduplicated across both online and TV (with mobile coming soon).
INDUSTRY BENCHMARKS AND ADVANCED ANALYTICS
Industry benchmarks for reach and on-target percentage, allowing advertisers and publishers to evaluate their performance relative to broader industry campaign norms and in comparison to their peers. Advanced analytics provide additional insights for digital publishers to showcase the full value of their properties and the audiences they deliver.
PLAN AND SELL WITH CONFIDENCE
Leverages the same privacy-protected, MRC-accredited methodology as Nielsen Digital Content Ratings—enabling advertisers to plan and verify campaign performance and publishers to set ad guarantees using consistent metrics for both content and ad measurement.
Nielsen Digital Ad Ratings is currently available in the following countries:
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