Nielsen Digital Ad Ratings is an exciting resource that brings a more rigorous standard to our online campaigns and consistency in measurement strategy across our portfolio of brands.”
Director Media Investment, Unilever
“Video is a huge focus for AOL, and we have consistently worked with industry leaders like Nielsen to pioneer initiatives that will
Chairman and CEO, AOL
“Mobile video is cutting into TV prime time. Advertisers are clamoring for a solution that reaches across all devices, and
Chief Marketing Officer, TubeMogul
Nielsen Digital Ad Ratings provides a comprehensive, next-day view of your ad’s online and mobile audience in a way comparable to the Nielsen TV ratings. Powered by the largest user databases and the highest quality panel in the world, Nielsen Digital Ad Ratings set a new industry standard for digital audience measurement.
Who can benefit from our solution?
Publishers prove their ability to deliver advertising messages to audiences across digital platforms—including in-app and in-browser placements.
Advertisers are able to ensure that their brand messages reach the right people to maximize return on investment.
Agencies can work with media partners to optimize in-flight in order to ensure campaign efficiency.
We can help solve the digital advertising puzzle.
Features and Benefits
A Total Digital View
Nielsen Digital Ad Ratings is the first and only digital advertising solution that measures smartphone and tablet audiences via standard reporting. As a result, users receive an aggregate view of the audience across desktop and mobile platforms without any duplication.
Nielsen Digital Ad Ratings provides the unique audience, reach, frequency and gross rating points (GRPs) for every campaign, every day across digital platforms—including computers, smartphones and tablets. Views are broken down by demographic (including age and gender; and soon income and custom segments), by publisher and placement, and by designated market area (DMA).
Nielsen Digital Ad Ratings reports on the viewable audience for your campaign, consistent with the Interactive Advertising Bureau’s (IAB’s) Making Measurement Make Sense (3MS) industry standard. These viewability measures are powered by industry leader Integral Ad Science.
TV + Digital
More strategically align your ads across screens. Through the Nielsen Total Ad Ratings module, we can report the audience that has viewed the campaign only on digital, only on TV, and both online and on TV.
- Leading Agencies, Advertisers, Media Companies, Ad Networks Adopt Nielsen Mobile Ad Measurement
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- Nielsen Kicks Off Final Pre-Launch Test of Mobile Ad Measurement Solution
- Nielsen and Experian Marketing Services Forge Agreement to Bolster Nielsen Online Campaign Ratings
- Nielsen Online Campaign Ratings Now Commercially Available in Canada
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Brand marketers need to understand if their campaigns are effectively reaching their desired audiences online, just as they do on traditional media. While this is true for all advertising, it’s especially critical for products and services focused on very specific segments of the population. The USMC faced this challenge head on recently with the help of Mindshare. READ MORE >>
There’s no doubt that online advertising has seen tremendous growth in recent years, but advertisers and publishers alike are still unsure if their campaigns are successfully reaching their desired audiences. READ MORE >>