Digital Brand Effect
Nielsen Digital Brand Effect is a market-leading enterprise technology platform that allows the entire digital media ecosystem to collaborate around measuring and optimizing brand-relevant metrics in real-time. Our granular, always-on brand lift metrics enables marketers and their partners to maximize the value of their digital advertising investments.
Who Can Benefit from Our Solution?
Media Providers
Prove the brand-building effectiveness of your online and mobile properties. Our real-time, collaborative platform gives you the tools to help you stand out on the media plan. Download the media provider one-sheet.
Agencies
Granular, real-time brand lift metrics allow you to pinpoint exactly what’s working and what’s not, allowing you to proactively optimize performance while the campaign’s still in-flight and maximize your clients’ marketing investments. Download the agency one-sheet.
Advertisers
Increase accountability by connecting and measuring your entire digital advertising chain’s ability to achieve brand building objectives. Robust, customizable benchmarks allow you to diagnose worldwide digital marketing efforts in a flash. Download the advertiser one-sheet.
Features and Benefits
Brand Lift Metrics
By measuring brand lift, Nielsen Digital Brand Effect brings the same metrics used to measure and optimize brand advertising effectiveness in the offline world to the digital medium, enabling advertisers to understand their cross-screen impact. Brand lift is the percentage increase in the primary objective of a brand advertising campaign, and is used by brand marketers to measure the extent to which their advertising has shifted consumer perception against awareness, attitudes, favorability, intent, or preference.
Collaborative Optimization
Our enterprise class allows all parties involved in a campaign to run their instances of the solution against the same campaign in an easy and secure manner, getting everyone on the same page and directly collaborating to optimize performance and maximize return on advertising spend.
Real-Time Matters
Nielsen Digital Brand Effect provides brand lift metrics in real-time via an intuitive, always-on interface, giving marketers and their partners the opportunity to optimize performance while the campaign is still running, helping marketers maximize their display, rich media, native, video, mobile, and programmatic advertising spend.
Gold-Standard Methodology
Nielsen Digital Brand Effect uses the gold-standard in brand measurement methodology — a concurrent test / control methodology using a classic experimental design. Surveys that have been purpose built to maximize participation while minimizing bias captures consumer sentiment to measure how the campaign performed against its primary marketing objective.
News and Case Studies
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