X

  • Client Login
  • United States
    • ---Regions---
    • Europe
    • Mainland China
    • India
    • Latinoamérica (Latin America)
    • Middle East, North Africa and Pakistan
    • Southeast Asia, North Asia and Pacific
    • Sub-Saharan Africa
    • -------------
    • Algeria
    • Argentina
    • Australia
    • Bahrain
    • Bangladesh
    • Беларусь (Belarus)
    • Belgium
    • Brasil (Brazil)
    • България (Bulgaria)
    • Cameroun (Cameroon)
    • Canada
    • Centroamérica (Central America)
    • Chile
    • Mainland China
    • Colombia
    • Crna Gora (Montenegro)
    • Hrvatska (Croatia)
    • Κύπρος | Cyprus
    • Česká republika (Czech Republic)
    • Danmark (Denmark)
    • Deutschland (Germany)
    • República Dominicana (Dominican Republic)
    • Ecuador
    • Egypt
    • España (Spain)
    • Eesti (Estonia)
    • France
    • Ghana
    • Ελλάδα | Greece
    • Hong Kong
    • India
    • Indonesia
    • ישראל (Israel)
    • Italia (Italy)
    • Côte d'Ivoire (Ivory Coast)
    • 日本 (Japan)
    • Jordan
    • Ireland
    • Казахстан (Kazakhstan)
    • Kenya
    • Kuwait
    • Latvija (Latvia)
    • Lebanon
    • Lietuva | Lithuania
    • Македонија (Macedonia)
    • Magyarország (Hungary)
    • Malaysia
    • México
    • Morocco
    • Myanmar
    • Nederland (Netherlands)
    • Nepal
    • New Zealand
    • Nigeria
    • Norge (Norway)
    • Oman
    • Österreich (Austria)
    • Pakistan
    • Peru
    • Philippines
    • Polska (Poland)
    • Portugal
    • Puerto Rico
    • Qatar
    • România
    • Россия (Russia)
    • Saudi Arabia
    • Slovenská republika (Slovakia)
    • Slovenija (Slovenia)
    • South Africa
    • Srbija (Serbia)
    • Sri Lanka
    • Suomi (Finland)
    • Singapore
    • South Korea
    • Schweiz | Switzerland | Svizzera | Suisse
    • Sverige (Sweden)
    • Tanzania
    • Taiwan
    • ประเทศไทย (Thailand)
    • Tunisia
    • Türkiye (Turkey)
    • Uganda
    • Ukraine
    • United Arab Emirates
    • United Kingdom
    • Uruguay
    • United States
    • Venezuela
    • Việt Nam
    X
Nielsen Logo Nielsen Logo
MENU
  • Insights
  • Solutions
  • News Center
  • About

Solutions

E-Commerce

E-Commerce Solutions Designed To Help You Improve Your Performance

Due to the advent of disrupters like grocery delivery service and direct-to-consumer brands in the fast-moving consumer goods (FMCG) industry, understanding the impact of omni-channel performance and shoppers has become significantly important—and critical for future success. Unlike others in the industry, Nielsen offers robust performance and analytics insights across both online and in-store. Eliminate blind spots and understand your online performance to make more informed digital marketing and assortment decisions.

Contact Us

Did You Know?

China

In China—the world's largest e-commerce market—online retail sales accounted for 12.9% of the total retail purchases in 2015. 62% of the Chinese population shopped online in 2015.

France

The concept of e-commerce varies by market. Click-and-drive is the ability to buy goods online and collect them at a local store without leaving the car. In France, 77% of people have access to a click-and-drive location within 15 minutes by car.

Great Britain

In Great Britain, online accounted for an average of 12.5% of all retail spending through the first 10 months of 2016.

South Korea

In South Korea, online retail sales accounted for 11.6% of the total retail purchases in 2015. In fact, 43% of consumers aged 50+ purchase groceries online.

U.S.

In the U.S., e-commerce represented an average of 8.1% of total retail sales through the first three quarters of 2016—a rate that Nielsen projects will grow at a combined average growth rate of 12.2% through 2020.

Stay Ahead with the Nielsen E-commerce Suite

PERFORMANCE

Sales and Share

E-Commerce Measurement

Nielsen E-Commerce Measurement offers comprehensive coverage of e-commerce FMCG sales and share in the market. Gain an accurate view of your online and in-store performance in one convenient place. Track and evaluate your sales to strategically optimize your marketing plans. 

Learn More

SHOPPERS

Behaviors and Motivations

Shopper Essentials

Uncover what influences and motivates shoppers’ online purchase decisions. Gain industry-level insights about e-commerce and brick-and-mortar sales, trends and performance regarding the online shopper journey.

Learn More

GROWTH

Drivers and Impact

Brandbank, content management

Through our 2014 acquisition of Brandbank, we solidified our position as a world leader in collecting, managing and distributing digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing.

Learn More

DIGITAL SHELF ANALYTICS

With leading third-party partners, Nielsen offers robust digital shelf analytics. Learn how you’re performing online and what to do with your digital assortment to optimize moving forward.

Learn More

A Total Consumer View

Nielsen is committed to delivering total consumer measurement to the industry. That means providing you with a comprehensive view of what is being purchased and by whom across hard to measure channels, including e-commerce.  From in-store and out-of-home to online, we measure where consumers shop as well as their influences and motivations during their path to purchase.

News & Reports

  • Commercial Trends in Sports 2018
  • Trends in Pet Care Mirror Those of Pet Owners
  • Maximizing Your Brand's Global Growth Potential
  • Radio Formats with Mass Appeal Are on the Rise in Q1
  • Assessing the Reduced Growth of the U.S. Adult Beverage Market

Webinars

  • Webinar: What's in Store 2018
  • Webinar: What's Next in E-Commerce
  • Webinar: The Road to a Smarter Shelf (Part 2)
  • Webinar: Unleash the Power of Your Network
  • Webinar: The E-Commerce Imperative - Readying Your Retail Organization
Interested in Learning More? Contact Us »

Company Info

  • About Nielsen
  • Investor Relations
  • Nielsen Families
  • Responsibility & Sustainability
  • Press Room
  • Careers
  • Contact Us

Insights

  • Newswire
  • Reports
  • News Center
  • Top 10 & Trends
  • How We Measure
  • Webinars & Events
  • Newsletter Sign-up

Solutions

  • Advertising Effectiveness
  • Audience Measurement
  • Marketing ROI
  • Price and Promotion
  • Product Development
  • Reputation Management
  • Shopper

Privacy Statement  |  Terms of Use  |  Site Map
Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.