E-Commerce Solutions Designed To Help You Improve Your Performance
Due to the advent of disrupters like grocery delivery service and direct-to-consumer brands in the fast-moving consumer goods (FMCG) industry, understanding the impact of omni-channel performance and shoppers has become significantly important—and critical for future success. Unlike others in the industry, Nielsen offers robust performance and analytics insights across both online and in-store. Eliminate blind spots and understand your online performance to make more informed digital marketing and assortment decisions.
Did You Know?
In China—the world's largest e-commerce market—online retail sales accounted for 12.9% of the total retail purchases in 2015. 62% of the Chinese population shopped online in 2015.
The concept of e-commerce varies by market. Click-and-drive is the ability to buy goods online and collect them at a local store without leaving the car. In France, 77% of people have access to a click-and-drive location within 15 minutes by car.
In Great Britain, online accounted for an average of 12.5% of all retail spending through the first 10 months of 2016.
In South Korea, online retail sales accounted for 11.6% of the total retail purchases in 2015. In fact, 43% of consumers aged 50+ purchase groceries online.
In the U.S., e-commerce represented an average of 8.1% of total retail sales through the first three quarters of 2016—a rate that Nielsen projects will grow at a combined average growth rate of 12.2% through 2020.
Stay Ahead with the Nielsen E-commerce Suite
Sales and Share
Nielsen E-Commerce Measurement offers comprehensive coverage of e-commerce FMCG sales and share in the market. Gain an accurate view of your online and in-store performance in one convenient place. Track and evaluate your sales to strategically optimize your marketing plans.
Behaviors and Motivations
Uncover what influences and motivates shoppers’ online purchase decisions. Gain industry-level insights about e-commerce and brick-and-mortar sales, trends and performance regarding the online shopper journey.
Drivers and Impact
Brandbank, content management
Through our 2014 acquisition of Brandbank, we solidified our position as a world leader in collecting, managing and distributing digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing.
DIGITAL SHELF ANALYTICS
With leading third-party partners, Nielsen offers robust digital shelf analytics. Learn how you’re performing online and what to do with your digital assortment to optimize moving forward.
A Total Consumer View
Nielsen is committed to delivering total consumer measurement to the industry. That means providing you with a comprehensive view of what is being purchased and by whom across hard to measure channels, including e-commerce. From in-store and out-of-home to online, we measure where consumers shop as well as their influences and motivations during their path to purchase.
News & Reports
- Over 92% of All Adult Viewing In The U.S. Is Done On the TV Screen
- The Nielsen Comparable Metrics Report: Q4 2016
- Craft Beer Drinkers Often Judge a Beer by its Packaging
- How Asian-American Media Consumption Could Be a Glimpse Into The Future
- Representation Matters: Engagement, Awareness and Likability of Asian American Content