Line and Price Optimization
What’s the right size to maximize your margin? Which new SKU reduces cannibalization? What price maximizes revenue? Every day you make dozens of decisions that can dramatically affect the business potential of your innovations and brand portfolio. While it’s easy to make judgment calls or use conventional wisdom for these day-to-day questions, each sub-optimal decision diminishes the growth potential of your innovation. And when multiplied, this leaky bucket can leave you at risk for an inefficient portfolio and underperforming launches.
Line and Price Optimizer
Using consumer input and predictive analytics, Nielsen Line and Price Optimizer allows you to identify the best varieties, prices and pack sizes to maximize your innovation and portfolio’s potential. When you don’t rely on judgment to make decisions, your validated ideas can grow even stronger, achieving their full potential for incremental brand growth and helping you to establish a more efficient portfolio. Watch the video to learn how Line and Price Optimizer can help you.
Facing pressure from its retailers to create a simpler experience for their customers, Diletto’s undertook a drastic portfolio overhaul. By imaging new sizes and prices for its products, Diletto’s was able to increase its dollar growth, volume growth and gross margin.