Maximize the Impact of Your Marketing Dollars
What if you always knew which marketing vehicles would drive the best return for your brand? It’s an increasingly complicated question to answer, as the ways to reach consumers continue to evolve. And with traditional media, like TV, print and radio, still an important piece of the advertising pie, it’s likely your media budget is stretched in many directions and struggling to keep up. Maybe that’s why the average dollar spent on advertising brings in only $0.70 of revenue. To get the most out of your media spend, you need analytics that uncover what’s working and inform what to do next.
Nielsen Marketing ROI solutions empower marketers with the analytics they need to drive more profitable marketing spend decisions. We enable advertisers to craft and optimize marketing strategies for all stages of the product lifecycle—from development to maturation.
"Nielsen goes beyond delivering roi and effectiveness measurement, giving ongoing consultation and recommendations on how to adjust our marketing mix for optimal results."
Edward Cannon, Director of Marketing Effectiveness, Boehringer Ingelheim
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On average, our clients see a 20% improvement in their marketing ROI
A beverage maker realized $27 million in incremental profit by re-allocating spend across brands and marketing vehicles.
A technology company improved advertising ROI by 96% by shifting $26 million in spend from poor-performing creative campaigns to better-performing creative campaigns.
A frozen and refrigerated food manufacturer identified $46 million in additional revenue by re-allocating spend to the products and media that deliver the highest ROI.
We identified $50 million in additional profit opportunity and ROI improvement of 20% for a beverage client. As a result, the client shifted focus to core brands and TV and identified profitable changes in TV advertising through more efficient flighting and more 15-second spots.
A dairy manufacturer was able to quickly inform its media budget allocation in three European countries by understanding how marketing tactics had performed for similar products in those countries from our proprietary benchmark results database.
In 2016, we identified $1.7 billion in additional estimated revenue opportunity among our top 14 clients by optimizing the allocation and timing of their marketing activities.
How do we achieve these results?
Any Budget Approach
Analytics aren't one-size-fits-all. From robust and custom to syndicated simulations, we have solutions that fit any strategy.
Our marketing ROI approach offers seamless flexibility with ongoing, up-to-date reporting, forecasting and optimization capabilities.
Our models incorporate controllable factors like distribution and pricing, as well as uncontrollable factors like economic conditions and competition, isolating what really drives purchase decisions.
Our patent-pending methodology and proprietary approach keep clients at the forefront of the constantly evolving media landscape.
It's a Team
A team of 500+ global consultants have completed marketing ROI studies for over 1,600 brands across a diverse array of business verticals.