CROSS-PLATFORM MEDIA PLANNING MADE EASIER, AND BETTER
Media planning in a world where consumers access content on-demand and everywhere is no easy feat.
Transform how you reach, engage and activate consumer connections with the industry’s most advanced multi-platform media planning and optimization application for agency planners, advertisers and media owners.
Media Impact is a state-of-the-art omni-channel planning system uniquely designed for today’s media landscape. It provides a holistic way to gain insights about in-demand audiences across platforms and devices, and optimize media planning to achieve campaign goals.
Media Impact is vital for understanding how various media work together most effectively in a media plan to achieve reach, frequency and impact (the brand KPIs you care about most).
With Media Impact, you can...
- Identify the most effective channels
- Optimize channel mix with reach and impact
- Quantify impact by media channel
- Leverage impact data to improve tactical planning
- Total audience view of consumer media usage
- Granular data about consumer media behavior: define custom targets and time period
- Reach, media duplication, time spent: quickly evaluate media properties
- Create media plans that provide true cross-platform reach, frequency and delivery estimates for complex multi-media campaigns
- Scenario planning: create and test different scenarios and understand media duplication for audience targets
- Shift budgets between media to achieve better outcomes
- Predicted sales and brand outcomes shown along with reach and frequency
Media Impact is a best-in-class media planning system that delivers end-to-end support for allocation, optimization and tracking, enabling effective decision-making about where and when to engage audiences with content and advertising. Plan for the outcomes you want to see.
Planning across platforms and devices
With advanced targets beyond the demographic
Incorporating the impact of media
Optimizing the return on media investment
EASIER, BETTER PLANNING FOR AGENCIES AND ADVERTISERS
- Identify properties to include in a plan that best reach your target
- Project reach, frequency and impact for cross-platform planning for the first time
- Move budgets among media to achieve better outcomes
- Understand duplication by media for various plans for your brand targets
- Increase team collaboration through shared workflow options
EASIER, BETTER PLANNING FOR MEDIA OWNERS
- Showcase your portfolio and asset strength relative to competitors
- Capture campaign budgets by demonstrating improved reach and frequency
- Understand audience duplication and incremental reach across your own properties
- Steward client buys more effectively
- Develop promo plans for viewership campaigns
THE FIRST TOTAL AUDIENCE VIEW OF CONSUMER MEDIA BEHAVIOR FOR PLANNING
Total Media Fusion incorporates TV, smartphone, tablet, computer, video streaming, magazine, cinema and digital place-based media: It’s the fuel for our planning system, designed specifically for media planning and analytics.
THE MOST GRANULAR and COMPREHENSIVE DATA AVAILABLE
FOR CROSS PLATFORM PLANNING
Total Media Fusion provides the capability to perform longitudinal (over time), granular analytics of audiences and their media behavior across platforms and devices, along with enabling critical reach/frequency calculations for planning. Nielsen Media Impact is the only system able to provide true unique and unduplicated reach for these media.