From our Clients
"Using the Nielsen Marketing Cloud’s data management platform and analytics capabilities,
we are going to advance audience-based cinema-advertising in ways that have never been done before."
"We are very excited about the Nielsen Marketing Cloud.
The In-Flight Analytics application gives us a real-time view into consumer consideration, intent and purchase metrics. The tool enables us to better optimize our campaigns while they are running, from media allocation to creative versioning, and helps us close the loop, from exposure to sale, delivering on our advertiser's ultimate goal."
"Nielsen Media Impact provides increased safety for the agency and our clients in relation to media mix recommendations.
We now benefit from shared intelligence across multiple channels, which brings greater integration to our full-service offerings."
"We are helping our clients leverage our real-time, rules-based offer distribution capabilities with Nielsen’s powerful data assets and the industry-leading Nielsen Data Management Platform
to help CPG brands and retailers serve the right offers to the right consumers."
"Nielsen Media Impact helps us further our understanding around what different media channels can accomplish and
how different media mixes work together to achieve specific goals that are central to our clients' businesses.
Next Generation Marketing Applications
Nielsen Marketing Cloud houses a variety of fully-integrated marketing applications that can be used on their own or together to fuel more efficient, higher impact marketing.
Data Management Platform
Expand, optimize, segment and activate your customer data across all marketing channels and platforms.
Execute your media plan with the industry’s most advanced omnichannel media planning and optimization application.
Data as a Service (DaaS)
Find your target audience segment, or customize your own based on the characteristics that are most important to you.
Quantify the offline and online sales impact of each of your digital channels to understand to maximize your marketing ROI
Analyze real-time consumer engagement through every stage in the purchase funnel.
Activate audience data in real time across all digital media andas well as hundreds of integrated content marketing, creative testing, search, email and social media platforms.