Measuring The Mobile Consumer
Network capability is the foundation of the connected world. The customer experience on the various networks is what attracts and retains customers. Nielsen Mobile Performance uses an on-device smartphone meter that continuously measures consumers’ wireless network usage, capturing their unique data, voice and video consumption for critical industry metrics such as speed, reliability and accessibility.Contact Us
Measure The Complete Network Picture
Networks are the backbone of every wireless carrier and are one of the largest investments that a carrier company makes. Nielsen revolutionized the way the industry measures network performance. Using best-in-class on-device passive metering, Nielsen delivers unrivaled, accurate benchmarking of the real world network experience in the hands of the end user—your mobile consumer.
Track The Consumer Experience
Nielsen Mobile Performance (NMP) measures how consumers use their wireless networks. NMP uses passive on-device metering and consumer surveys to provide wireless companies with a direct link between the actual network experience and consumer attitudes toward the network—a 360-degree view of consumers’ wireless experience.
The product employs proprietary metering technology to passively measure a geographically representative opt-in panel of Android U.S. smartphone owners that captures over 400 million data points each month. The passive meter runs 24/7 in the background of the device, continuously capturing data speeds and hundreds of other metrics across different file sizes and applications. With a sample of 45,000 devices at the national level across the top 41 cities in the U.S., NMP measures the key metrics related to consumers’ mobile experience.