Platform Manager to facilitate program benefits and membership.
Preferred Platform Partner Program
Nielsen Preferred Platform Partners are advertising technology providers chosen for measurement excellence. Nielsen has selected these platforms as best-of-the-best for measurement implementation among advertising technology companies. How does this make measurement easier for you?
Nielsen Preferred Platform Partners provide:
All tagging and
Centralized campaign reporting
Words from Partners
“Viant's suite of digital advertising solutions have been
Chief Marketing Officer, Viant
for TubeMogul's unique application of Nielsen's data across TV and digital video."
Chief Marketing Officer, TubeMogul
"With the pace of change and new players entering the digital media space, it is critical to develop a gold standard for technology and software providers, and
Vice President, Data and Analytics, Videology
“Providing Nielsen data to our clients in a way that is easy for them to take action on is
Vice President, Strategy and Operations, Tremor Video
"BrightRoll is committed to providing clients best-in-class platforms to make programmatic video advertising as seamless and efficient as possible, and
Vice President, Business Development, BrightRoll
Videology outperforms CPG brand lift norms across nine campaigns. Read more >
This first-of-its-kind study from BrightRoll and Nielsen shows how mobile video advertising can be an effective complement for TV advertisers trying to reach increasingly fragmented audiences and improve ROI. Download report >
Nielsen Preferred Platform Partners stand out from the pack. In turn, Nielsen makes sure they get the credibility and access to advertisers, agencies and publishers they deserve. This means harnessing the best of Nielsen, including:
Custom Marketing Kits to share with clients.
Nielsen Platform Member Stamp for use in marketing, user interface (UI) and more.
Nielsen Platform Member Caucus invitation.
Nielsen Platform member-only events, trainings, joint-sales and more.