Shelf Intelligence Suite
Continuously measure, optimize and activate your store strategy
In today’s competitive and evolving fast-moving consumer goods (FMCG) market, shelf management and store activation are both critical to success and very difficult to execute. FMCG companies need precise, real-time information about what’s selling, isn’t, and why. That's where the Shelf Intelligence Suite from Trax and Nielsen comes in. This integrated solution provides brands with ongoing digitized measurement of their products in store and how placement, location and adjacency may influence sales.
Shelf Intelligence Suite fuses world-class capabilities from both companies—Nielsen’s Retail Measurement Services (RMS) data and analytics with Trax’s computer vision and analytics platform. Nielsen’s RMS data includes the most comprehensive FMCG point of sale dataset in the industry, complete with information on market shares, competitive sales volumes and insights into distribution, pricing, merchandising and promotion. Trax’s advanced computer vision transforms images of store shelves into a comprehensive set of SKU-level metrics and market insights that are delivered through intuitive web dashboards.
Introducing Shelf Intelligence Suite