Consumer attitudes about their finances are changing, and everyone has their own unique approach to handling their money. No one knows consumers like we do, and our solutions for financial institutions will help you engage with each of them in ways that meet their specific needs and grow your business.
Today’s business environment involves direct interaction with consumers, so we developed a framework that companies can use to drive the best possible results. Connecting with consumers is paramount, and we can help you develop dynamic offers, optimize engagement across channels, initiate effective ad plans and prioritize spending to drive strong results.
News and Reports for Financial Services
In a series of recent reports, Nielsen identified three key consumer trends that are reshaping China's financial market: Internet banking, digital payments and meeting the needs of aging consumers. DOWNLOAD REPORT >
While we’re quick to let devices around our wrists track our health, comfort levels vary when it comes to tech and mobile money management. In fact, many of us are still more at ease with seeing dollar signs on a printed statement than on a phone screen or in a mobile app. READ MORE >
Challenge is everywhere, and for many financial services firms, things have been off kilter since the start of the Great Recession. While the economy has bounced back to some degree over the last few years, however, pressures and hurdles aren’t abating for many banks and finance companies. So how can banks beat the odds and regain their footing? WATCH >
Increasing personal wealth is gradually changing the way Indians handle their money. They are steadily increasing their appetite for saving and investing. Mutual funds have never been on the Indian investor's radar but that too is changing thanks to efforts to step up financial literacy. However, there is a long way to go since only 9% of urban Indians today invest in mutual funds. Find out what is keeping the Indian investor away from mutual funds and identify what are the opportunity areas. DOWNLOAD REPORT >
Did you know that more than half (52%) of global consumers in a fall 2013 Nielsen survey said they prefer using credit and debit cards over any other way to make their daily purchases? For retail banks, that’s key insight into how today’s customers are handling their spending. It’s also a key business opportunity.
It’s never been more important to meet consumer expectations. And to do that—both today and tomorrow—you need to understand them. The successful financial institutions of tomorrow will thrive by developing personalized customer experiences that span across touch points and advance through each stage of the customer lifecycle.
Once we’ve identified your most valuable consumers, we’ll help you deliver the right offering at the right time.
Uncover Untapped Demand
We can help you reveal profitable pockets where consumer needs aren’t being met—sometimes before consumers can even express them! Then we can assist you in capitalizing on this unrealized demand.
Activate Consumer Segments
By linking consumer behavior, demographics, media consumption and personal finance goals with your internal data, we can help you build powerful insights on your best segments at a household level. Rather than relying on broad in-market or category groups, these insights will allow you to reach audiences linked to your specific needs.
Optimize Your Channels
Our channel engagement solutions will help you understand who your consumers are, as well as when and where to reach them. We can also pinpoint which channels align with specific customer preferences.
For the financial services industry, it’s all about maximizing share of wallet and growing returns. To do that, you need to innovate your products and services. But how do you know which product, messaging and design options will give you the best chance for success?
We can help. Unlike conventional approaches that limit the number of ideas you can explore, our patented optimization technology can quickly test hundreds to millions of alternative product, messaging and design concepts simultaneously. From evaluating various fees or pricing strategies to assessing innovative apps and new website designs, you can get closer to understanding how your key audiences will react before launch. As a result, you can develop better products and services and make more confident, informed marketing decisions – saving you time and money.
Launch Better Products
Launching a new financial product or service? We can help you find the best combination of features, brand positioning and benefits to succeed. By collaborating and identifying best practices throughout your organization, our solutions allow you to quickly share ideas and feedback from ideation to execution for faster speed to market.
Refine Your Campaigns
The best campaigns are the ones that speak to your key audiences. By identifying the strongest value proposition, messaging and calls-to-action for each audience, we can help increase conversion rates for your direct mail and digital marketing campaigns. Empowered with the ability to test consumer preferences before going to market strengthens your chances to develop breakthrough products.
Unleash the Power of Design
Design is critical when it comes to enriching the customer experience. Through our design optimization solutions, we can help you develop the most impactful design for your credit cards, mobile applications, websites and more.
Marketing is a great way to engage consumers, but not all messages are created equal. In fact, between 15 and 30 percent of all marketing dollars around the globe are wasted because the messages don’t resonate. When in a realm where every penny counts, there’s no margin for error.
Our unique insights into what consumers watch and buy help businesses around the world prioritize their marketing efforts, ad spend and create powerful messaging plans. We work with you and agencies to develop the best strategy to reach your most valuable consumers, ensure that your messages are resonating with them and ultimately maximize your return on investment.
Mix Up Your Marketing
Whether you’re looking to optimize your marketing spend in one market or all of them, we have experience in every region of the globe. Our marketing mix solutions measure the efficiency and return on investment for every type of marketing spend on all products in every market.
Maximize Ad Effectiveness
What’s working and what’s not? That’s what you need to know about your ad campaign to decide whether your ad spend is delivering the results you want. By knowing where campaign tactics are on point—and where they fall short—you can better understand how to clearly focus your campaign and reach your desired goal.
Boost Your Brand
Your brand is your business, and we know how critical it is to ensure that you get timely feedback on interactions from new and existing customers. Our measurement solutions combine insights from consumer surveys about customer experience.
In addition to helping engage your consumer, we’ll also help you identify and measure your success.
The explosion of new technology and shared information has led to highly fragmented and increasingly mobile access to media, entertainment, and services. The takeaway for all industries—including financial services—is that meeting the expectations of the consumers, both today and tomorrow, hinges on understanding them.
At Nielsen, we measure consumers no matter where, how, or when they watch, listen, or buy. It starts with measuring front-line market metrics: consumption of media programming, advertising, categories, brands, and services. It also includes going deeper into the minds of consumers, using leading edge technologies that include neuroscience and techniques for mining social media conversations.
But this is just the beginning. While identifying and engaging your consumers is at the forefront of optimizing any business, Nielsen’s perspective will help take it one step further. Our performance measurement and management solutions will help you benchmark, examine, manage, and improve every aspect of your marketplace performance.
Share of Wallet Analysis
It’s unlikely that consumers do business with just one bank. But how can you know for sure? Our comprehensive view of consumers provides you with that insight—at a segment level—to help you increase advertising efficacy, refine your acquisition efforts and enhance your existing marketing strategies. You’ll also be able to benchmark your portfolio against those of your peers on an array of dimensions.