Grow your brand.
Engage your customers.
Drive outcomes that endure.
We know you care. And we know how important social responsibility and sustainability are for your associates, your shareholders and the world. We know because you’ve invested in it. Companies worldwide spend millions per year on sustainability and social responsibility.
Your customers care too. Brands that communicate their social responsibility to consumers tend to outperform those that don’t.
Did you know?
prefer to work for socially responsible companies.
will pay extra for products and services from companies committed to positive social and environmental impact.
made at least one purchase in the past six months from one or more socially responsible companies.
check product packaging to ensure sustainable impact.
volunteer and/or donate to organizations engaged in social and environment programs.
What we do
Honing Social Impact and Outcomes
Through our dedicated Public Development and Sustainability organization, we help our clients hone their social impact and outcomes through measurement and insights that drive faster and smarter decision making.
Helping our clients maximize the return on their brands and allocate their social investments more efficiently and effectively enables them to develop sustainable solutions that help care for their markets and consumers for the long term.
How we do it
Leverage Nielsen’s breadth and depth of assets and experience to get you moving in the right direction and shorten the consumer's path-to-purchase.
Identify your most important consumers and understand what they value and how to best engage with them.
Optimize messaging and reach of your social initiatives that resonate and leave a lasting positive impression and connection between your consumers and your brands.
Bring life to your ideas and efforts to improve your odds of success in a world that’s growing more complicated and fragmented by the minute.
Measure and report your successes so that you can keep growing your impact and business.
We’re Global and Local
We have offices in 104 countries and expertise on the ground in even more, so no matter where you want to give back, our associates will ensure your success.
We’ll go wide and deep
Our multidisciplinary team goes far beyond measurement—you’ll have sociologists, demographers, anthropologists and statisticians at your disposal. Our subject matter experts can help you go deep on health and nutrition, education and communications, family and youth development, water and sanitation, economic development and environmental sustainability.
We’ll help you connect the dots
We have corporate, non-governmental organization (NGO)/nonprofit foundations and government clients, so we make the critical connections between you and these organizations. We can also connect your social responsibility and sustainability efforts with any other work we already do together.
We care too
Responsible corporate citizenship is part of our DNA, and our work spans environmental, social and economic dimensions. We promote collaboration in diverse communities around key causes, and we’re proud to provide analytics and insights to help our clients’ causes and improve their social impact.
- Virtual Empathy: How 360-Degree Video Can Boost the Efforts of Non-Profits
- Using Consumer Segments to Unlock Potential Wins in the Non-Profit Sector
- Uncommon Sense: The Coming-of-Age of Corporate Citizenship: A Practical Perspective
- What's in a Brand? The Mutual Impact of Brand Equity and Corporate Reputation
- Data for Sustainable Development: Collaboration Brings New Insights on Future Human Needs