Nielsen is a global performance management company, with the most complete understanding of consumers’ shopping and media behavior worldwide. For over 90 years we have provided marketing information to the Consumer Packaged Goods industry by measuring market share. To do this, we utilize data from more than 400,000 retail locations around the world, covering over 100 different countries.
No matter how big or small your store is, or what products you buy and sell, the information you can provide is critical to the accuracy of our measurement. We cannot ask every store to participate in our study, so we randomly select a sample of stores that represent the community. Below is a sample of some of the big and small retailers that cooperate with us today:
Joining our retail cooperation program can mean many things, including:
The information we collect from your store is combined with data from other stores when it is reported out. We respect your privacy and have safeguards in place to keep your store’s information confidential.
For more information and to learn how you can participate, please contact:
Phone: (847) 687-9635
Phone: (920) 266-8233 or 1-800-777-7226 x3 (toll-free)