We all know how important innovation is to drive growth in consumer products companies. However, less than 0.5% of all new products that launch achieve enduring breakthrough performance. How do you rise to the top?
Nielsen helps you consistently achieve better innovation outcomes, faster and more efficiently. We offer solutions for every stage of the innovation process—from identifying profitable unmet opportunities and screening and optimizing concepts to testing products and package designs, accurately forecasting sales and optimizing pricing and product line assortment.
We bring you more than 35 years of BASES heritage as the gold standard in forecasting and predicting in-market success, an extensive database of success norms based on 200,000 global tests and 2,000 validations and consistent methodology and harmonization across 68 markets. Through our acquisition of Affinnova, these benefits are now enhanced by industry-leading collaboration and optimization tools, and a modern, fast, all-digital platform– all to help you make smarter decisions.