Nielsen is partnering with Storewars International to bring the world renowned Storewars Business Simulation to Vietnam. Take this unique opportunity to secure your participation in this amazing learning experience!
The course has been developed by Marcel Corstjens, the Unilever Chaired Professor of Marketing at INSEAD Business School, for key management executives working in any consumer facing business that is linked to modern retail. All the skills developed similarly benefit businesses involved in traditional retail.
Storewars is a dynamic total business management simulation, where participants take charge of a $600 million virtual company, develop strategies, negotiate and make decisions that determine its success.
24-34 participants divide into 5 teams, take control of 2 retailing & 3 manufacturing companies, which they manage for a virtual period of 2 years. During the 3-day course, the teams compete and interact to capture market share and drive value in their businesses.
Key lessons are reinforced through continuous coaching & feedback on the impact of strategic and tactical decisions made during the simulation. Additionally breakout lectures and sessions relate the lessons back to real market issues.
Key learning objectives:
Storewars is available in two formats:
Price per workshop: USD 40,000 + trainers’ T&E + training venue. Max. 34 participants.