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A Nielsen Blueprint for Media Strategies in Africa
Marketers keen to reach African consumers need to look beyond the obvious and explore innovative and persuasive ways to resonate with niche and mass audiences.
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Your business depends on finding, understanding and connecting with your best customers. As the definitive source for what drives people to watch and buy, Nielsen can help you stay on top of trends and use key insights to grow your business—in the next town and across continents. We’ll help you stand out from the competition, differentiate your offerings, develop new ones and identify opportunities where others can’t. Trends around the globe are rapidly evolving, and we’ve got our fingers on the pulse of consumer behavior, shifting populations and new influencers.
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For the sports industry, one challenge stands above all others. How, in a truly multimedia environment, can sponsorships be accurately measured to provide a true picture of value generated for rights holders and brands?
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
While the book industry is no stranger to change, the written word remains popular. In 2013, physical book sales stayed strong, with print book consumption only declining slightly from the year before. And while e-book growth slowed and the market has now matured, the innovation is far from over.