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  • Global | 11-21-2017

    'Made In Matters'… or Does It?

    The majority of global consumers are exposed to both multinational and local brands. That begs the question: Just how much does the “Made In” moniker influence purchasing behavior?

  • Digital | 11-01-2017

    What's Next in E-commerce?

    As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.

  • Global | 11-01-2017

    Grocery E-commerce Sales Growth Set To Eclipse Offline Within The Next Five Years

    Growth in the online FMCG sector is outpacing offline FMCG, with e-commerce sales set to surpass traditional retail sales within the next five years.

  • Markets and Finances | 10-30-2017

    What’s Next In Africa

    Sub-Saharan Africa has uplifted itself from the two decade economic low reached in 2016, bringing a slight easing of pressure but not a return to the robust growth rates previously experienced. In the 5th edition of Nielsen Africa Prospects ranking, we look at how the countries have performed across various parameters.

  • Perspectives | 09-19-2017

    Perspectives: Who Exactly is Africa's Consuming Class?

    Africa’s vast potential is the stuff of investors’ dreams, but capitalizing on that opportunity is less about identifying or quantifying prospects and more about execution stemming from knowledge, insights and data to enable on-the-ground success.

  • FMCG and Retail | 06-26-2017

    Perspectives on Retail Technology - the Effect of Digital on Retail

    What impact will the digital transformation have on the FMCG industry? What will it mean for the consumer, retailer and manufacturer? And what can we learn from digital disruption in other industries?

  • FMCG and Retail | 06-15-2017

    Perspectives on Retail Technology Vol 2 Issue 1

    The variety and increasing scale of data, as well as the scope of activity it is meant to inform, demands a solution that goes well beyond a simple enterprise data warehouse. So what might that more robust solution look like?

  • Entertainment | 06-01-2017

    Unified Measurement: Defining a New Sponsorship Currency

    For the sports industry, one challenge stands above all others. How, in a truly multimedia environment, can sponsorships be accurately measured to provide a true picture of value generated for rights holders and brands?

  • FMCG and Retail | 05-15-2017

    The Movers And Shakers Of Africa

    2016 was a year of upheaval and change the world over, with equivalent sways experienced across Sub-Saharan Africa. In the 4th edition of Nielsen Africa Prospects ranking, we look at how the countries have performed across various parameters.

  • Global | 03-09-2017

    Commercial Trends in Sports 2017

    With global sponsorship spend forecast to reach over $62 billion in 2017 and global media rights spend expected to hit $45 billion, the top-line metrics remain positive. This report detail what we regard as the 10 major commercial trends in sports.

  • Global | 02-20-2017

    Q4 2016 Consumer Confidence Report

    Amid great political and economic change around the world, global consumer confidence moved modestly in 2016, rising three points between the first and fourth quarter to 101.

  • Demographics | 01-24-2017

    Young and Ready to Travel (and Shop)

    In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.

  • Global | 01-13-2017

    What's In Store for Online Grocery Shopping

    Digital has disrupted a whole host of interactions, including the way we watch video content and the ways we communicate with friends and family. The way we shop is no exception.

  • Entertainment | 01-05-2017

    2016 World Sports Review

    Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.

  • Global | 11-15-2016

    Get With the Program: Perspectives on Retail Loyalty-Program Participation and Perks

    Done well, loyalty programs can help drive more frequent visits and heavier purchasing. More than seven in 10 global respondents (72%) agree that, all other factors equal, they’ll buy from a retailer with a loyalty program over one without.

  • Global | 08-02-2016

    Q2 2016 Consumer Confidence Report

    Global consumer confidence remained stable in the first quarter and below the optimism baseline score of 100, edging up one index point to 98. The score reflected mixed confidence levels reported in every region.

  • FMCG and Retail | 06-15-2016

    Think Smaller for Big Growth: How to Thrive in the New Retail Landscape

    Modern retail has long been guided by a powerful premise: the bigger, the better. But the retail landscape is shifting, and this mantra no longer holds true in all cases. This report explores the pain and pleasure points in global consumers' shopping experiences.

  • Global | 02-02-2016

    Q4 2015 Consumer Confidence Report

    Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97—the same score as the start of the year. Europe was the only region to show consistent confidence improvements throughout the year across all three indicators (job prospects, personal finances and intentions to buy).

  • FMCG and Retail | 01-19-2016

    South Africa's Not So Traditional, Traditional Trade

    Many marketers view South Africa’s Traditional Trade sector as a massive missed opportunity. Their desire to tap into this market is justified given that traditional trade accounts for R46 billion or 33% of all consumer goods package sales in South Africa.

  • Global | 11-20-2015

    Morocco Makes Consumer Confidence Debut in the Third Quarter

    Morocco marked its first introduction to the Nielsen’s consumer confidence survey in the third quarter with an index score of 85. This quarter’s addition of Morocco brings the total number of countries surveyed to 61, globally.

  • Global | 11-03-2015

    Q3 2015 Consumer Confidence Report

    Global consumer confidence increased three index points in the third quarter to 99, the highest level since 2006, and optimistic sentiment for job prospects, personal finances and spending intentions increased in nearly half of all measured markets.

  • FMCG and Retail | 09-16-2015

    Africa's Prospects: Macro Environment, Business, Consumer and Retail Outlook Indicators

    Nielsen’s African Prospects Indicator provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of Sub-Saharan African countries.

  • Global | 08-25-2015

    Oh, Baby! Trends in the Global Baby Food and Diaper Markets: August 2015

    The global baby care market is booming! But for baby care manufactures, there's plenty at state in the battle for baby bucks.

  • Global | 07-27-2015

    Q2 2015 Consumer Confidence Report

    Global consumer confidence declined one index point in the second quarter to a score of 96. This near-baseline score reflects an overall stable outlook, but uneven performance at the country level increased within regions.

  • Global | 07-27-2015

    European Confidence Rises in Q2; Other Regions Decline or Stay Flat

    Global consumer confidence declined one index point in the second quarter to a score of 96. Regionally, confidence continued to rise in Europe, increasing two points to 79. Confidence held stead in Asia-Pacific, but fell in the three remaining regions.

  • Global | 05-21-2015

    Saving Was Key for Most in Q1, but Millennials Outpaced the Global Averages for Spending Intentions

    In Q1, Millennial respondents were more eager to spend—especially those in the 25-29 age range. In fact, their spending intent for holidays/vacations, new clothes and out-of-home entertainment exceeded the global averages by as much 10 percentage points.

  • Global | 05-19-2015

    Q1 2015 Consumer Confidence Report

    Global consumer confidence started 2015 with an index score of 97—an increase of one point from fourth-quarter 2014 and from a year-ago. Compared to the end of last year, when all regional confidence scores declined, the first quarter was more upbeat, as confidence increased slightly or remained stable in every region except Latin America.

  • Perspectives | 05-12-2015

    Uncommon Sense: Breaking the Cycle of Trade Promotion "Spend" in Europe

    Spend more than a few minutes in a conversation with someone in the CPG industry and you’ll almost inevitably find yourself discussing the spiraling cost of trade promotion. In Europe, decent returns on trade promotion spend are increasingly hard to generate. So how can we turn things around?

  • Global | 04-29-2015

    The Future of Grocery

    Imagine a grocery store where you can receive personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.

  • Perspectives | 04-23-2015

    Uncommon Sense: The Case for Resonance

    Advertisers try to make their ads hit home with audiences as much as possible—but there's room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising effectiveness.

  • Global | 04-14-2015

    Devices Proliferate, but Viewing Preferences Depend on What and Where We Are Watching

    What’s your go-to device of choice for watching your favorite show? Device proliferation has afforded more choice than ever before, but TV remains the preferred device—and by a wide margin according to global online respondents in Nielsen’s Digital Landscape Survey.

  • FMCG and Retail | 03-11-2015

    With Africa’s Fragmented Retail Landscape, Outlet Choice is Critical

    In Africa’s complex retail environment, even companies poised with the right products can miss the mark if they don’t get them to the right place. But tailoring distribution choices—along with other factors—to specific products can help improve sales.

  • Global | 01-26-2015

    Q4 2014 Consumer Confidence Report

    Global consumer confidence ended 2014 with an index score of 96—a decline of two index points from the previous quarter, which comes after several quarters of positive momentum. The index, which has been on a slow and steady rise for about two years, is still above a pre-recession level of 94 from third-quarter 2007.

  • Perspectives | 01-23-2015

    Uncommon Sense: Searching for New Growth? Look to the Shelf

    We’ve just completed a year of transformation in the retail industry, and looking at 2015, it looks like change will remain constant. But change brings opportunity, even within the familiar. Where to begin? Look to the shelf.

  • Global | 01-20-2015

    We Are What We Eat

    Health and wellness are hot topics around the globe, and they have been for years. Despite the immense amount of attention devoted to the topic, however, the obesity rate is high—and rising. The good news, however, is that consumers around the world are taking steps to take charge of their health.

  • Perspectives | 01-09-2015

    Uncommon Sense: Most Baby Boomers are Not Downsizing (Quite the Contrary)

    The Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally. Older households are less likely to move and purchase homes, but their sheer size and relative wealth means this generation will account for $1 out every $4 spent on new home purchases or rent in the next five years.

  • Perspectives | 12-04-2014

    Uncommon Sense: Southeast Asia: The Next Big Bet

    If you want to understand the fundamental economic changes happening in Southeast Asia, a good place to start is Myanmar’s biggest city, Yangon, on the shores of the Yangon River.

  • FMCG and Retail | 12-02-2014

    Why Marketing to Consumers, Not the Masses, is the Key to Brand Success in Africa

    The diversity of consumers and markets within Africa is staggering, but it presents tremendous opportunities for those who properly understand and navigate this complex marketplace. So what’s the most effective way to reach Africa’s consumers? And how can marketers ensure they’re delivering messages and products that resonate?

  • Perspectives | 11-24-2014

    Uncommon Sense: The Appification of TV

    For over 50 years, there was only a single "app" for TV viewers. The sole function of that app—the cable or satellite company—was to stream premium video content. The facts of yesterday’s TV viewing no longer hold. There are now many TV viewing apps available. Enter "the appification of TV."

  • Global | 11-18-2014

    The State of Private Label Around the World

    Perceptions about private-label brands are favorable around the world, but value shares are not correspondingly distributed; they are much higher in developed regions like Europe, North America and Australia.

  • Perspectives | 11-13-2014

    Uncommon Sense: Riding the Disruption Wave

    All established companies must address a key challenge: How to find the next disruptive innovation while reacting to the disruptive innovations of others. To use the language of this year's TIBCO conference, how can one “ride the disruption wave”? Mitch Barns explores three things he's found that can play a big role.

  • Perspectives | 10-30-2014

    Uncommon Sense: The Problem With Your Brand Value and What You Should Do About It

    The problem with brand value is simple: no one agrees on it. The GE brand value, for example, in 2011, was variously estimated to be worth $30.5B, $42.8B, and $50.3B by different valuation services. So if valuations vary so wildly, how can CMOs and CFOs begin to understand the value they deliver with their marketing spending?

  • Global | 10-29-2014

    Consumer Confidence: Concerns and Spending Intentions Around the World

    Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year. The index, which has been on a slow and steady rise since Q1 2012, has now exceeded a pre-recession level of 94 for three consecutive quarters.

  • Perspectives | 10-13-2014

    Uncommon Sense: Making Measurement Work for Programmatic Ad Buying

    The ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating.

  • Global | 09-30-2014

    Snack Attack: What Consumers are Reaching for Around the World

    Who doesn’t love a good snack? As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.

  • Perspectives | 09-12-2014

    Uncommon Sense: E-commerce Represents Window of Opportunity for Grocers

    U.S. grocers need to gear up for the opportunity online.

  • Perspectives | 08-29-2014

    Uncommon Sense: Let Your Customers Tell You What They Want to Talk About

    Marketing works best when it’s not trying to sell. But if you can’t talk about what you have to sell, but a sale is what you want, what exactly do you talk about with clients and potential clients?

  • Global | 08-26-2014

    E-Commerce: Evolution Or Revolution in the Fast-Moving Consumer Goods World?

    Across the globe, shoppers are increasingly turning to the web to buy the things they need. But some categories are benefiting more than others. The online market for consumable goods—due to their hands-on buying nature and perishability—is comparably smaller than for non-consumables—durables and entertainment-realted products. Nevertheless, the global audience is willing and eager to shop the web.

  • Perspectives | 08-18-2014

    Uncommon Sense: What Public Policy Can Learn From the Private Sector About Motivation

    Successful companies in the private sector have gained deep insight into consumer psychology and individual and collective decision-making. Public policy leaders and program managers can make use of these insights to improve significantly the likelihood of success in achieving their policy goals.

  • Perspectives | 07-16-2014

    Uncommon Sense: Will There Be an Advertising Singularity?

    No one knows whether “singularity” will arrive when computer intelligence overtakes that of humans. Will it happen in advertising, at least?

  • Global | 05-28-2014

    Is Sharing the New Buying?

    From power tools to bikes, to electronics and even to cars, people around the globe are leveraging the unused capacity of things they already own or services they can provide for a profit. Welcome to the share economy.

  • FMCG and Retail | 05-18-2014

    2014 State of the Shopping Center

    Even in a world where consumers can connect with each other via text in an instant and do their shopping from their couches, people still crave a physical place to congregate, connect and engage. And more and more, shopping centers are a big part of fulfilling that need.

  • Media | 05-12-2014

    Advertising and Audiences: State of the Media

    The advertising landscape landscape is evolving at an unprecedented rate, influenced by largely two factors: media fragmentation and population shifts. These changes are making it increasingly hard to connect with consumers. To maximize their reach, advertisers need to optimize and measure audience delivery, brand lift and sales impact with common metrics across screens.

  • Global | 04-30-2014

    Consumer Confidence: Concerns and Spending Intentions Around the World

    Around the globe, more consumers say they’re feeling confident. In the first quarter of 2014, global consumer confidence returned to a pre-recession level with an index score of 96—the highest score since first-quarter 2007.

  • Media | 04-29-2014

    State of the Media: Audio Today—a Focus on African American and Hispanic Audiences

    The growth in radio listening across America is remarkable, considering the variety of media choices available to consumers today. And alongside the national growth, 71 million African American and Hispanic listeners tune in each week.

  • FMCG and Retail | 04-29-2014

    The Reputations of the Most Visible Companies

    Now in its 15th year, the RQ Study surveyed more than 18,000 members of the U.S. general public to measure the reputations of the 60 most visible companies in the country across the six dimensions of corporate reputation. See who made the list.

  • FMCG and Retail | 04-23-2014

    Nielsen Technology Sentiment Report

    It seems like U.S. consumers welcome new or improved technology with open arms just about every day. Options abound, spanning our TVs, computers and appliances. They’re also evolving to become more than just single-service electronics. Coupled with readily-available Internet connectivity, we’re seeing a metamorphosis in how we interact with our devices.

  • Media | 04-15-2014

    Marketing Mix Modeling: What Marketers Need to Know

    Though you may already use primary and secondary media research to guide your marketing strategy, you may be missing out on key information if you’re not measuring marketing effectiveness too. So you need more information to answer some very critical questions.

  • Global | 04-15-2014

    Secure Tomorrow's Car Buyers Today

    People are passionate about car ownership—whether new or used—and findings from Nielsen show how this passion will drive auto sales across the globe.

  • Demographics | 04-15-2014

    Upscale Tech-Savvy Millennials: Saving and Investment Strategies Around the World

    Upscale Millennials represent the future of global economic growth and prosperity. To better understand the financial values and goals of those with money to save in this up-and-coming generation, we've explored the savings and investment strategies and intentions of upscale, tech-savvy Millennials in the U.S., Brazil, China and India.

  • Digital | 04-04-2014

    What's Next: The Best of Both Worlds—Integrating Online Data Into Marketing Mix Models

    Marketing mix modeling has never been more valuable to chief marketing officers—and the need for effective modeling has never been greater—than today. There is no silver bullet for modeling online and offline data, however, which means CMOs need a solution that helps them see both pictures of the world they work in.

  • Markets and Finances | 03-26-2014

    A Segmented Look at Consumer Banking Preferences

    In the banking realm, where engagement has historically taken place at teller counters, times are changing—and so are consumer banking preferences. And in that way, marketers should make a concerted effort to identify their customers before trying to reach them.

  • Entertainment | 03-24-2014

    #twothumbsup: Moviegoing at a Theater Near You

    In the Siskel and Ebert era, two thumbs up didn’t just mean that a movie was good. It also meant the movie was worth seeing. Times have changed, and today, movie critics—professional and self-proclaimed—are using their thumbs in other ways to influence moviegoing decisions.

  • Global | 03-24-2014

    More Time at Home Equates to More Time in the Kitchen for Retirees

    Once the novelty of retirement wanes, many retirees ask themselves: how do I fill the extra free time? Nearly half of all respondents (45%) in a Nielsen global survey of online consumers across 60 countries say that eating healthy is the most important priority after retirement. Other top priorities include staying physically and mentally fit (78%), spending time with family (58%) and maintaining an active social life (37%).

  • Digital | 03-21-2014

    The Billion Dollar Question: What’s the Real Return in Investment from Online Advertising Expenditure?

    With more people watching and buying online than ever before, advertisers are diving head first into digital to reach their audiences. Online advertising expenditures increased more than 25 percent (26.6%) year-over-year as of the second quarter of 2013 and exceeds several traditional media categories. But are these investments worth their price?

  • FMCG and Retail | 03-21-2014

    Nielsen TV: On the Hunt for Super Consumers

    Not all consumers are created equal. In fact, some can be so meaningful from a sales and growth perspective that they’ve been upgraded to “super consumer” status by some researchers and industry observers who realize how meaningful this group can be to companies and brands.

  • Media | 03-20-2014

    A Record-Setting February, and Not Just for Snowfall

    Weather wasn't the only record-breaker this February. Records fell left and right in both the spoken word and music arenas on radio according to Nielsen’s February portable people meter (PPM) data.

  • Media | 03-20-2014

    Tech-Styles: Are Consumers Really Interested in Wearing Tech on their Sleeves?

    Seventy percent of consumers are already aware of “wearables,” and about one in six (15%) of them currently use wearable tech—such as smart watches and fitness bands—in their daily lives. With experts predicting wearable tech to be the next big thing in consumer electronics, what kinds of gadgets are consumers willing to wear?

  • Media | 03-19-2014

    Morning Growth Is Driving Hispanic Radio Listening Gains

    The Hispanic radio audience is growing across the U.S., increasing by more than half a million listeners over the past year based on Nielsen’s March 2014 RADAR report. So where is this listening growth coming from?

  • Markets and Finances | 03-19-2014

    Community Wealth and the Future of Consumer Demand in America

    Much has been written about the growing wealth and income gap between America’s rich and poor. However, the wealth gap exists not just among individuals, but among entire communities. And we can anticipate where local consumer demand is headed by examining the state of local communities.

  • Markets and Finances | 03-19-2014

    The Evolution of Modern Banking

    Times are changing, and today’s digital world is having widespread effects on an array of consumer behaviors, including how we handle our finances. Electronics and mobility are key trends for financial institutions to keep track of, but consumers aren’t ready to sever all ties with their local bank branches just yet.

  • FMCG and Retail | 03-19-2014

    How Private Label and Retailers are Disrupting the Trading Environment in Western Europe

    Three agents of change have affected food retailing in Europe over the last 20 years, and the effects of these factors have culminated in recent times to stifle growth. And how well the CPG industry, particularly in Western Europe, handles the next 12 months or more will hinge on how well companies learn to live with flat—or negative—sales volumes.

  • Media | 03-18-2014

    Tuning in to Radio Listening Habits

    Radio listeners come in all varieties, and so do their listening preferences. We know that listeners tune in at different times during the day, but we also know they tune in for different reasons. So a big part of radio programming involves determining how to cater to the broader audience while still focusing on core listeners.

  • FMCG and Retail | 03-18-2014

    How Small Businesses Can Scale the Big Data Barrier

    For small businesses, the need for a deeper understanding of its customers is growing, and big data can provide that critical insight. And in today’s competitive world, the local bakery needs more than just a fresh croissant waiting for Bill in the morning to keep him loyal.

  • Media | 03-17-2014

    Discovering Local Value in Mobile Advertising

    There’s no denying the influence that e-commerce is having on the retail landscape, and that influence is starting to go mobile. And as that trend grows, marketers have an opportunity to leverage the influence of consumer preferences.

  • Global | 03-17-2014

    Are We Saving Enough to Abandon Rocking Chairs for Bucket Lists When We Retire?

    More than twice as many say people around the world say their ideal retirement age is younger (36%) than what they plan compared to those who say it’s older (17%). So what’s causing the disconnect between wanting and needing to stay employed as we age? It’s likely a matter of finances.

  • Markets and Finances | 03-14-2014

    Measuring the Gap Between Housing Aspiration and Affordability

    Americans tend to have high expectations when it comes to their homes, and those tendencies are creating an interesting dynamic in the U.S. housing market.

  • Media | 03-13-2014

    Why Only Obsessing About Music Sales is Holding You Back

    When it comes to measuring success in any industry, there’s no better indicator than sales. The music biz is no exception, as companies continue to worry about the sales cycles associated with specific music singles. When companies focus solely on sales, however, they may miss other opportunities—including the ability to build sales.

  • Markets and Finances | 03-13-2014

    Global Payment Gateways of the Future

    Competition for consumers’ wallets is gathering pace as the payment ecosystem evolves. Consumers have an array of choices and considerations at their fingertips, and individual consumer needs vary. Payment preference is not universal, and strategic marketers that know how to drive budding trends—particularly card usage—will be rewarded with loyalty.

  • FMCG and Retail | 03-11-2014

    How 10 Retailers are Pushing Private Label’s Potential

    Private brand sales accounted for $112 billion in 2013 but have increased just 1 share point since 2009. Amid private brands’ sluggish growth, however, the top 10 retailers have successfully tapped the segment's potential. So what is it about these 10 retailers that make them so successful?

  • Entertainment | 03-10-2014

    Sports Fans Amplify the Action Across Screens

    Sports fans love to follow their favorite games on TV, and their Twitter conversations speak volumes about how much they share their excitement with others. But we can see more than just how many Tweets they’re sending. We can now follow engagement and compare it with engagement levels for other program types.

  • Markets and Finances | 03-10-2014

    Location, Location, Location: The U.S. Housing Market’s Recovering But by How Much Will Depend on Where You Live

    From economics to quality of life, housing can tell us much about the state of Americans today. So having a clear sense of where this market is headed is crucial to understanding consumers. But what does the future hold?

  • FMCG and Retail | 03-10-2014

    Aging Boomers Are Set to Provide a Digital Boom to Grocery Shopping

    Growing old is a fact of life, and most of us have at least a few concerns about how we’ll manage in our golden years. The biggest fears that the majority of us have pertain to not having the self-reliance it takes to care for our basic needs, losing our physical agility and declining mental competence. So how can industries help?

  • Media | 03-07-2014

    Snow Biz: Four-Fifths of Americans Logged Online for Entertainment to Beat the Winter Blues

    During the bitter cold-spell sweeping much of the U.S. this winter, more Americans than usual turned to the Internet for entertainment. Four out of-5 U.S. web users access entertainment websites each month, and this January, 167 million Americans visited sites in the entertainment category.

  • Markets and Finances | 03-07-2014

    Women Consumers, the Economy and Rising Food Prices

    Women have long exercised great influence over household purchasing decisions. But how do women feel about the economy, and are their financial concerns affecting their shopping strategies?

  • Global | 03-06-2014

    Let’s Talk About Sex—That is, the Sexes’ Different Points of View

    The majority of men and women around the world don’t believe that the sexes are treated the same. And when making financial, technological and retail decisions, they're thinking—and acting—differently.

  • FMCG and Retail | 03-06-2014

    Where are the Remaining Growth Opportunities in Store Brands?

    Make no mistake, store brands aren’t what they used to be. Today, U.S. supermarket shoppers spend $1 of every $5 on store brands, and their sales are growing in just about every retail channel. And that spend is having a big impact.

  • Media | 03-05-2014

    An Era of Growth: The Cross-Platform Report

    This year will be another big year in audience measurement as we enable measurement of broadcast and digital video on mobile devices across both the linear and dynamic ad models.

  • Media | 03-05-2014

    Inspiration and Innovation: Mobile Measurement and the “Battle” of the Sexes

    Innovation in how we measure mirrors a continuously evolving media landscape. And for the first time in a Cross-Platform Report, Nielsen has migrated the reporting of mobile use and mobile video use from survey-based insights to metered data through electronic mobile measurement.

  • Media | 03-05-2014

    The Female/Male Digital Divide

    In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look highlights the differences between what engages men and women—as well as how they react (or don’t) along the way.

  • Entertainment | 03-05-2014

    Release Wars: How Drop Dates and Strategy Affect Street Success

    From Beck previewing his Morning Phase album for in-flight air travelers to hear via Gogo Inflight Internet before its formal release date to Bruce Springsteen streaming his recent Higher Hopes album more than a week before its release as a promotion for the TV show The Good Wife, there’s more to release dates than a specific date.

  • FMCG and Retail | 03-05-2014

    E-Commerce: It’s an Evolution, Not a Revolution

    Despite e-commerce's momentous effect on shopping behavior, it's far from revolutionary; it’s simply an evolution. While many have recognized the opportunities created by new technology, some categories—like consumer packaged goods (CPG)—haven’t capitalized on e-commerce. Nevertheless, CPG manufacturers and retailers can boost sales by engaging with shoppers in new ways and providing unique shopping benefits through their online models.

  • Media | 03-04-2014

    Digital es Universal: How U.S. Hispanics Are Driving Growth In Digital

    Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage.

  • Global | 03-04-2014

    A Battle of the Sexes Plays Out in Shopping Aisles

    There’s something interesting happening with men and women and shopping. Women’s incomes are rising around the world, making them a force to be reckoned with. And they’re using their newfound clout to influence purchasing decisions in categories once dominated by men.

  • Digital | 03-04-2014

    Multiplying Mobile: How Multicultural Consumers are Leading Smartphone Adoption

    Smartphone ownership grew to 68 percent between November and January 2014, up 9 percent from the start of 2013. And among those who bought their mobile phone within the last three months, a whopping 84 percent chose smartphones for their new handsets.

  • Demographics | 03-04-2014

    Millennials Prefer Cities to Suburbs, Subways to Driveways

    Millennials are the social generation, both online and in-person. As the founders of the social media movement, they’re never more than a few clicks away from friends and family. And offline, they prefer to live in dense, diverse urban villages where social interaction is just outside their front doors.

  • Media | 03-03-2014

    The Data-Driven Future of Video Advertising

    From TVs to tablets and digital to smartphones, technology is reshaping the way consumers engage with video and, in turn, how media and advertising companies do business. While the online and TV video ad markets will remain separate for the time being, the movement toward integration is real and accelerating.

  • Global | 03-03-2014

    Consumers’ Golden Years Offer Golden Opportunities Worldwide

    Around the globe, aging consumers’ needs are not being fully met. One in five people will be 60 years or older by 2050, and there are regional differences that are important to consider when reaching this valuable consumer segment.

  • Media | 03-03-2014

    Video Convergence: Buying, Selling and Trusting Across Platforms

    The video landscape is in a time of major flux, with digital viewing on the rise, advertisers seeking integrated campaigns and yet TV networks still holding most of the cards. But with the emergence of new technologies—and new measurement capabilities—video advertising is poised for change.

  • Media | 02-28-2014

    Linking Radio Tuning to Buyer Behavior: New Value for Radio Advertising

    Linking radio station tuning data to consumer purchase information is the best way to ensure that radio advertising is being heard by consumers who are eager to listen.

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