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Sports fans want social distancing as NFL and NBA to start new seasons at full capacity
To find out fans’ comfortability in returning to stadiums based on the upcoming NFL and NBA seasons, Nielsen Sports conducted a Fan Insights survey with U.S. sports fans about their willingness to attend sporting events.
Streaming Video is Great! But it Shouldn’t Be the Only Place to Watch Women’s Sports
A well-executed barbell strategy maximizes reach through consumer choice; viewers who prefer to stream will stream and those who prefer to watch on TV, whether live or time shifted, will do so.
Anti-Asian Online Hate Speech is on the Rise–and Major U.S. Brands are Inadvertently Funding It
Major U.S. brands that have taken action to combat racism targeting Asian Americans are unintentionally funding online hate speech through advertising.
Offering Hope, Not Funding Hate
In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.
Americans–and Advertisers–Are Hopeful About Travel
With Americans eager travel as COVID restrictions are lifted, advertisers can lead the industry by riding the wave of this growing consumer optimism.
Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists
Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.
What You See Isn’t What You Get: The Role of Media in Anti-Asian Racism
Media representation plays an important role in learning—and unlearning—racist stereotypes that harm Asian Americans. It’s time that on-screen content about Asian Americans reflect more of their lives and diverse contributions.
2020 Holiday Media Pop-Up
This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for 2020.
As Consumer Spending Increases in the U.S., More Americans are Ready to Open Their Wallets
Nothing illustrates Americans’ resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that’s not hampered by crisis—albeit safely.
“¡MI COMUNIDAD VOTA!” Latinos’ Untapped Strength in Numbers
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.