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Offering Hope, Not Funding Hate

In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.

2020 Holiday Media Pop-Up

This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for 2020.

LGBTQ+ Gamers are an Untapped Demographic

Simulation games inherently move at a different pace than role-playing, adventure and sports games, but they’re a go-to favorite among many players in a key gaming demographic: the LGBTQ+ community.

‘Tis the Season for Customer Intelligence

With the holidays fast approaching, CPG advertisers will soon need to navigate a new normal of COVID-19 during what’s typically their busiest season. They’ll need the right customer intelligence data to design strategic campaigns and connect with shoppers.

Small Businesses Support

At Nielsen, we stand for counting everyone—and we are committed to sharing our data and expertise to help Black-owned small businesses and community organizations find opportunities, support and community.