Insights | 28-07-2021
COVID-19 Elevated Convenience to a New Level, and That’s How it Will Stay
Now, after more than 16 months of consumer dependence on connectivity and omnichannel experiences, the baseline for…
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News Center | 23-06-2021
Life reinvented, Indonesian behaviour one year after the start of the COVID-19 pandemic
Nielsen today released results from the COVID-19 themed survey on how Indonesians respondents have changed their everyday…
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Insights | 09-04-2021
Understanding Consumer Trends and Panel Integrity During the Time of COVID-19
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began…
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News Center | 01-04-2021
Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of COVID-19
This year’s Nielsen Annual Marketing Report equips brands—big and small—across various sectors of the economy with…
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Insights | 25-02-2021
COVID-19 changed the advertising playbook. Now what?
In the wake of COVID-19, marketers are wondering which consumer behaviors will stick and which will revert? Heather…
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Insights | 25-02-2021
COVID-19が広告の教科書を変えた。今、何が起こっているのか？
COVID-19を受けて、マーケターはどの消費者行動が定着し、どの行動が回帰するのかを考えています。ニールセンのAd…
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Insights | 04-02-2021
Amid the COVID-19 Pandemic, Home is Where the Connectivity Is
Given that connectivity affords millions of Americans the ability to work from home and provides countless children…
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Insights | 10-09-2020
The Impact of COVID-19 on Video Streaming and Local News Consumption
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and…
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Insights | 02-09-2020
Understanding the Total Audience: Insights, Trends, and The Path Forward Amidst COVID-19
Watch the on-demand webinar to explore findings from the August 2020 edition of Nielsen’s Total Audience Report: Special…
