Webinar
Navigating AI in
Marketing Mix Modeling:
Risk and Rewards
Are you ready to explore the transformative power of Artificial Intelligence in revolutionizing marketing measurement and strategy?
In this exclusive webinar, Katherine Canario, Director of Marketing Mix Modeling, and Ben Samuel, VP of Commercial for Nielsen Marketing Mix Modeling delve into the evolving landscape of AI in marketing measurement and uncover the crucial insights you need to propel your business forward. Learn how you can maximize AI’s potential while understanding and mitigating associated risks.
Learn more about…
The evolving AI trends in recent years and how perceptions have shifted, along with potential new opportunities
The pitfalls associated with AI if incorrectly applied within Marketing Mix Modeling
The essential framework for effective AI in marketing measurement
Unlock your marketing potential
with Predictive ROI
In today’s cutthroat marketing arena, data-driven decisions reign supreme. Enter Predictive ROI (PROI) by Nielsen – your trusted ally for optimizing campaigns and achieving marketing goals.
More resources
Unleashing the Power
of Creator Content
Nielsen + Whalar: Predictive ROI accurately estimates what creators bring to the Mix
CPG Marketing Mix Modeling Meta Analysis
Nielsen + TikTok: MMM accurately measures the impact of TikTok advertising
Why long-term marketing drives business longevity
Understand which tactical investments produce the best returns in the long run
