Putting the ‘I’ In Retail Through Data-Driven Personalization

Consumers can hit “ignore” on any ad, brand or store experience that isn’t relevant; to grab and keep their attention, manufacturers and retailers need to put the “I” back in retail—and create personal, engaging experiences.


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Q4 2018 UAE Radio Audience Measurement Topline Report

The total reach of radio in the fourth-quarter of 2018 was 93%. This is an increase of 4% from the previous period, which means that 307,000 more individuals listened to radio than in the previous quarter.

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The Science Behind What’s Next™

The right data can mean the difference between guessing and knowing. Nielsen’s data is backed by real science, so you won’t have to wonder what’s next—you’ll know.

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