We don’t just provide the most complete data—we provide smarter, more strategic data, so you can save time, anticipate market trends and spot new opportunities.
At the point of purchase, retailers and brands have less than 2 seconds to influence purchase decisions. Make those 2 seconds count with Nielsen Shopper Solutions, which will help you understand shoppers and their entire shopping journey.
Nielsen’s revenue management optimization suite covers pricing strategies to promotion allocations to help eliminate ineffective spending and maximize impact.