In the emerging age of tap and go, mobile payments offer the promise of greater convenience and security for consumers, as well as entirely new ways for consumers and brands to engage with one another. A wide range of players are entering the space with new solutions, and mobile payment technologies are still in a disruptive phase globally, so fragmentation will likely persist in the short term. What are the opportunities for consumers and brands to benefit now and in the future from the connection of payments to a range of other digital activities on their phones? Louise Keely, President, The Demand Institute, and SVP, Nielsen, offers key insights.
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