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Nielsen TV: Cashless Payments as More Than Linear Transactions
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Nielsen TV: Cashless Payments as More Than Linear Transactions

There aren’t many things we can’t do these days with our smartphones and mobile devices. And as time progresses, our dependence on them will grow, especially as a way to pay for goods and services. In fact, The Demand Institute projects that over the next 10 years, consumer spending will increase by about $10 trillion globally, simply because of people coming online and starting to use cashless payment methods. This inevitable digital progression has significant implications for a variety of industries, including financial service providers, retailers, and media companies. Louise Keely, EVP, Global Retail Practice Leader at Nielsen, believes that these advancements will help broaden cashless payments well beyond linear transactions. Rather, they’ll become opportunities for engagement.