Nielsen’s UAE Radio Audience Measurement first-quarter 2019 data release shows that radio listening remains high across the country. In Q1 of 2019, 93% of the total UAE population aged 10 and above tuned into radio every week, which is on par from the previous quarter, but is 2% lower than Q1 2018 listening levels.
Nielsen’s UAE Radio Audience Measurement, which measures listenership for 52 radio stations across the country among all individuals aged 10+, revealed that an increase in listeners in Dubai and Northern Emirates helped maintain similar listenership as that of Q4 2018. Abu Dhabi remains the strongest Emirate for radio listening, where radio reach was almost 100% in the first quarter of the year, with listeners clocking 5 hours 59 minutes of listening each week.
Bangladeshi listenership grew 5% over the previous quarter, and there were no significant changes to the reach of other nationalities.
Data from Q1 also highlighted that radio between 8 p.m. to 12 a.m. reaches more listeners than morning or drive-time.