Which generation is distracted most by technology at mealtimes, and which generation eats away from home most frequently? The findings from a recent Nielsen global survey may surprise you.
In this second of a five-part series about the differences between how generations live, play work and save, we focus on how consumers eat.
Millennials are often perceived to be constantly connected to their electronic devices, but it turns out that older respondents are more distracted by their devices than their younger counterparts during mealtime. Fifty-two percent of Baby Boomers and 42% of Silent Generation respondents say their mealtimes are not technology free, compared with 40% of Millennials and 38% of Generation Z. Similarly, the highest percentages of Baby Boomers and Silent Generation respondents say they eat most of their dinner meals at home while doing something else, like reading or watching TV, at 30% and 29% respectively.
Nearly six-in-10 Millennials (58%) say they eat out at least once a week, twice the percentage of Baby Boomers (29%). And 30% of Millennials say they eat out three or more times per week. Generation Z and Millennial respondents also show a preference for convenience when eating away from home, as 52% in each group say they eat at quick-service restaurants, and 28% say they eat at street food vendors frequently. Conversely, 61% of Baby Boomer and Silent Generation respondents indicate a preference for full-service restaurants.
Other findings from the Global Generational Lifestyles Report include:
The Nielsen Global Generational Lifestyles Survey polled 30,000 online respondents in 60 countries to better understand how global consumer sentiment differs across life stage. For the purposes of this study, respondents are segmented into five life-stage classifications: Generation Z (age 15-20), Millennials (21-34), Generation X (35-49), Baby Boomers (50-64) and Silent Generation (65 and older).
For more detail and insight, download Nielsen’s Generational Lifestyles Report.
The Nielsen Global Survey of Generational Attitudes was conducted Feb. 23-March 13, 2015, and polled more than 30,000 online consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America. The sample includes Internet users who agreed to participate in this survey and has quotas based on age and sex for each country. It is weighted to be representative of Internet consumers by country. Because the sample is based on those who agreed to participate, no estimates of theoretical sampling error can be calculated. However, a probability sample of equivalent size would have a margin of error of ±0.6% at the global level. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion.