A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
The total reach of radio in the fourth-quarter of 2018 was 93%. This is an increase of 4% from the previous period, which means that 307,000 more individuals listened to radio than in the previous quarter. The fourth quarter radio audience measurement covers all listening from 1st October to 31st...
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
When it comes to product innovation, companies are more likely to succeed in a competitive marketplace if they build on established brands that consumers already know and trust.
Tv ratings for the inauguration - 20.6 million people tuned in to watch President Obama’s second inauguration on television.
According to Nielsen’s quarterly Global AdView Pulse report. advertisers continue to spend the most on television ads, Internet and cinema ad spend.
New findings from a Nielsen global survey of respondents with Internet access reveal underlying consumer sentiment toward new product innovations. Nielsen uncovers current consumer sentiment when it comes to purchasing new products, which product categories are enjoying the most interaction and...
According to Nielsen’s 2012 Year in Sports report, nearly 60 percent of smartphone and tablet owners who accessed sports content on their device did so at least once a day.
According to Rob Wengel from Nielsen Innovation Analytics, Innovating products within established brands that consumers trust can be a powerful strategy.
Led by the success of the London 2012 Olympic Games, Nielsen’s State of the Media: 2012 Year in Sports report is a compilation of media highlights, advertiser trends and consumer insights across leading sports properties.
While global ad spending rose 4.3 percent in Q3 2012, the Western Europe market continues to see cuts, with a 4.8 percent decrease from Q3 2011. Global consumer confidence increases one point from Q2 to 92 North America and Europe report the only regional consumer confidence increases, though...
Smartphones influence everything from consumers’ interaction with both brands and each other, to and shopping and purchase decisions.
The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report.