Insights

From Great Panels Come Great Insights

At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...

The Science to Make Sense of Big Data

The data generated by our day-to-day activities can help brands and marketers understand consumer needs and drive growth for their businesses. But first, they need to make sense of all the data.

UAE Radio Ends 2018 On A High Note

Completing it’s first full calendar year, Nielsen’s UAE Radio Audience Measurement fourth-quarter 2018 data release shows that radio regained momentum in the final quarter of the year.

Q2 2018 UAE Radio Audience Measurement Topline Report

High-quality media currencies around the world are audited and Nielsen’s UAE RAM is no exception, being audited by professional services firm PwC. PwC’s audience measurement team monitors Nielsen’s measurement activities closely and examines the methodology Nielsen uses to prepare the UAE RAM...

What We Need to Talk About When We Talk About Connected TV

With the growth of streaming apps available through the TV glass come new opportunities for advertisers to connect with consumers in the living room. In the past year alone, we've seen an almost 10% increase in the number of people who have access to a connected TV device.

Q1 2018 UAE Radio Audience Measurement Topline Report

High-quality media currencies around the world are audited and Nielsen’s UAE RAM is no exception, being audited by professional services firm PwC. PwC’s audience measurement team monitors Nielsen’s measurement activities closely and examines the methodology Nielsen uses to prepare the UAE RAM...

Radio Grows Stronger, Reaching 135,000 More UAE Listeners In Q1 2018

Radio has proven to be an exceptionally strong medium of information and entertainment among the population in the United Arab Emirates (UAE). This medium has only gotten stronger, reaching 95% of the population aged 10 and older in first-quarter 2018, which is an increase of 135,000 listeners...