Insights

TV Remains the Reigning Champ, but Display Internet Ads are the MVPs of 3Q

According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally. While measured in a smaller subset of countries, display Internet ads grew...

Optimizing Integrated Multi-Screen Campaigns

Integrated multi-screen campaigns are important today in effectively delivering a marketing message. However, client-side marketers, agencies and media sellers expect that importance to grow dramatically more important three years from now.

Unleashing Cross-Platform: The Tip of the Spear

By Randall Beard, Global Head of Advertiser Solutions, Nielsen I recently spoke at Advertising Week for a presentation titled “Unleashing Cross-Platform: The Tip of the Spear in Planning, Executing and Measuring Multi-Screen Platform Campaigns.” At this point you may be wondering “What’s...

Local Television in 2018: Evolving with Shifting Audience Demos

By Farshad Family, SVP, Local Product Leadership, Nielsen Over the next five years, the local TV audience will be increasingly multicultural and multi-screen. Trends highlight that local audiences are changing rapidly as they seek information that connects both culturally and digitally. The...