Winner Weigh In: Is Consumption Worth its Weight in GRAMMY Gold?
By David Bakula, SVP Nielsen Entertainment From a gripping show-starter by music’s power-couple Beyoncé and Jay Z, to the historic on-screen wedding (presided over by Queen Latifah and Madonna), this year’s 56th GRAMMY Awards found new ways to surprise, electrify and get its audience talking....
Record Roundup: Where Nominated Artist Sales Stand before the 56th Annual GRAMMY Awards
The GRAMMY Awards are the music industry’s biggest night in the U.S.—over 28 million viewers tuned in to the the 55th show last year. In the few hours of performances and awards, a huge concentration of engaged listeners are exposed to some of the newest leaders in music. So while these awards...