Scoring a Holiday Touchdown
Marketers who can connect with sports fans have a captive audience. That’s because sports fans are connected and passionate when they’re engaged. And for sports like football, which compete with the holiday shopping season for attention, it’s crucial to deliver the right message in the right...
A Disruptive Game Plan: Catching the Active Consumer
Disturbing a sports fanatic while they’re watching a game isn’t normally a good idea. That’s because sports fans are connected and passionate when they’re engaged. In fact, 41 percent of all TV-related Tweets are about sports programming—even though sports account for only 1.3 percent of...
The Perfect Game Plan
Football and wings go hand-in-hand, and for Buffalo Wild Wings it’s one of the busiest times of the year. So the 2012 season, Buffalo Wild Wings saw football as the perfect opportunity to implement a cross-device advertising campaign to capture more consumer time and drive in-store traffic.
Keeping Score: How an Innovative Ad Campaign Generated Big Results for Buffalo Wild Wings
Football season and wings go hand-in-hand, and for Buffalo Wild Wings—a major North American restaurant chain—it’s one of the busiest times of the year. More than one-fourth of the world’s advertising dollars spent are on fast-moving consumer goods like quick-service and casual dining...
A Refreshing Collaboration with SheKnows Boosts Brand Lift for Starbucks Refreshers
A product launch is a critical time to drive awareness and brand favorability—even more so when focusing the launch on a specific market. Starbucks, the world-leading specialty coffee brand, teamed up with SheKnows.com, a women’s media platform and one of the largest online lifestyle networks,...
Comparing Resonance for Native and Pre-Roll Video Ads with Real-Time Metrics
A new case study from Nielsen found that native video advertising proved a successful option in driving brand lift for five leading advertisers