According to Nielsen NRG’s 2012 American Moviegoing report, 61 percent of U.S. moviegoers indicated that action/adventure movies are the ones they like to see the most in theaters.
GRAMMYs Boost Music Sales; Nielsen compares music sales of performed, nominated and award-winning music post event.
To get a sense of which players have the most game—both on and off the court—a recent Nielsen and E-Poll N-Score study took a look at the most exciting active NBA players.
With the help of their smartphones and tablets, moviegoers can stay on top of the latest movie trends in real time; mobile moviegoers are the biggest move enthusiasts.
New research from Nielsen compares digital track purchases in the week after Super Bowl over the last couple of years with purchases the week before.
Annual moviegoer trends; Nielsen National Research Group’s 2012 American Moviegoing report.
Advertisers spent an average of $3.4 million for a 30-second spot, up more than $300,000 from 2011, according to Nielsen.