Insights

Nielsen TV: Product Innovation and Jobs Theory

What causes a consumer to pull a product into their lives? Simply put, we bring a product into our lives because it meets a need or desire. That’s the crux of Jobs Theory: doing a job that needs to be done.

Nielsen TV: Mobile Tech and the Shift to Cashless Payments

In the emerging age of tap and go, mobile payments offer the promise of greater convenience and security for consumers, as well as entirely new ways for consumers and brands to engage with one another. What are the opportunities for consumers and brands from the connection of payments to a range of...

Nielsen TV: On the Hunt for Super Consumers

Not all consumers are created equal. In fact, some can be so meaningful from a sales and growth perspective that they’ve been upgraded to “super consumer” status by some researchers and industry observers who realize how meaningful this group can be to companies and brands. As the most...